Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Tom | Young | Director of Social | S:E Creative Studio |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Jane | Duffy | Associate Director | Tangerine |
KINESSO
As a sponsor of Rugby World Cup 2021 in Aotearoa (New Zealand), technology brand
Mastercard had a platform to showcase its continued support of and investment in the
women’s game, through the Player of the Match (POTM) Trophy.
To demonstrate the brand’s cultural understanding, we used the voice of the most powerful
figure in the community, the kaikaranga, to turn every POTM trophy into a living story, that
could speak to future generations of rugby players.
Over 2,080 minutes of gameplay was captured across 6 weeks, edited into bespoke
soundtracks, and embedded into 26 trophies, which were then awarded to the POTM
minutes after the final whistle.
1 in 2 now view Mastercard more positively, due to its understanding of New Zealand culture
and we raised the profile of the game globally, via 60.8M social impressions and 42M total
reach.
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Carl | Pring | Head of Global Marcomms and Customer Proposition | Shell |
Aneta | Tadeusiak | Shell Helix Global Brand Director | Shell |
Vividha | Kaul | Global Customer Digital & Services Innovation Manager | Shell |
Mira | Mohammad Noor | Head of Global Marcomms and Customer Proposition | Shell |
Apoorva | Krishnakumar | Trade Programme Specialist | Shell |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Tyler | Heatley | Automotive Account Manger | Nobull |
Steve | Holmes | Sales and Applications Engineer | IVECO |
Steve | Powell | Country Product Manager and Alternative Propulsion Lead | IVECO |
Mike | Cutts | Business Line Director (Light) | IVECO |
Kally | Carder | Senior Associate Director | Nobull |
Steve | Carman | Director | Nobull |
Alex | Thompson | Senior Account Executive | Nobull |
Ian | Wallace | Account Director | Nobull |
James | Holloway | Video Producer | Holloway Media |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Jonah | Owenby | Director of Digital Experience | Reprise |
Trevor | Shanahan | Analyst, Digital Experience SEO | Hertz |
Adarsh | Rangaswamy | Director of Digital and Ecommerce | Hertz |
Jessica | Coates | Business Director | Stickyeyes |
Steve | Chambers | Group SEO Director | Stickyeyes |
Marcin | Soltysik | SEO Account Director, Performance | Stickyeyes |
Peter | Adams | Content Strategy Manager | Stickyeyes |
Alex | Frascina | Senior Content Editor | Stickyeyes |
Will | Cotton | Content Editor | Stickyeyes |
Anastasiia | Romaniuk | Junior Content Manager | Stickyeyes |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Jenny | Makin | Marketing Communications Manager | Porsche |
Stephanie | Stockman | Marketing & Retail Communications Manager | Porsche |
Samira | Bouazza-Marouf | Senior Account Director | Drum |
Hannah | Lee | Senior Project Manager | DRUM OMG |
Olivia | Johnston | Account Manager | DRUM OMG |
Lee | Pitman | Head of Design | DRUM OMG |
Gabriel | Lyndsay | Mid-weight motion graphics designer | DRUM OMG |
Caro | Philips | Senior Creative | DRUM OMG |
Claire | Baker | Group Creative Director | DRUM OMG |
Carly | Gray | Project Manager | Wallpaper* |
lloyd | lindo | Publisher | Wallpaper* |
Sarah-Jane | Molony | Bespoke Director | Wallpaper* |
Sebastian | Jordahn | Bespoke Producer | Wallpaper* |
Gabriela | Sprunt | Art Director | Wallpaper* |
Harriet | Lloyd-Smith | Arts Editor | Wallpaper* |
Jonathan | Bell | Transport & Technology Editor | Wallpaper* |
Joana | Payne | Founder and Director | Marguerite |
Nathan | Bennet | Head of Business Development | Adylic |
Oliver | Thurtle | Head of OMGDOOH | Adylic |
Soca | Kodric | Project Manager | Adylic |
Alban | Treglohan | Business Director | PHD |
Olivia | Shackleton | Planning Director | PHD |
Phoebe | Dent | Planning Associate Director | PHD |
Edan | Kwan | Creative Director/tech artist | Lusion |
Rigoberto | Hernandez | Tech Artist | Lusion |
Paul Christian | Catoera | Tech artist | Lusion |
Ajay | NS | Tech Artist | Lusion |
Han | Tech Director/Tech Artist | Lusion |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Range Rover | |||
Sky Media & Sky Sports | |||
Accenture Song | |||
Dentsu X & The story Lab |
WaterBear, since 2020, employs storytelling to empower positive change by partnering with planet-focused entities, nurturing a community driven by Gen Z and Millennials. Our streaming platform bridges the "knowledge-action gap," connecting users to impactful campaigns through curated eco-certified films accessible on various devices for free. WaterBear transforms viewers into proactive change agents, fostering agency and real-world impact. Our product is in collaboration with 100+ NGO’s and purpose-driven brands.
MATAR is a powerful and tender WaterBear Original docu-fiction film directed by BAFTA-winner Hassan Akkad and based on the lived experience of co-writer Ayman Alhussein that reveals the UK’s broken asylum system through a poignant narrative of an asylum seeker in England relying on his bicycle to survive. Released in March 2023, MATAR stars Ahmed Malek, Youssef Kerkour and Elmi Rashid Elmi. The docu-fiction is produced by Deadbeat Studios in association with Choose Love.
MATAR's impact campaign spurred action with an interactive call-to-action rallying 5,000+ individuals to write to UK MPs opposing a refugee ban bill. MATAR's success lies in universal appeal, leveraging emotional storytelling to evoke empathy. Official premieres, panel discussions, pop-up events, collaborations with NGOs and artists from the community and Refugee Week screenings amplified its message across Europe. The success of MATAR can be attributed to several key factors. First, the film was written, directed and edited by those with lived experiences that are, or have been, in the position of the fictionalized character ensuring authentic authorship on the topic. The choice for a scripted format made it appeal to a broader audience and make them care about the topic, and it succeeded in doing so by using the power of storytelling to evoke emotions and empathy from the audience. Matar's impact stems from powerful emotional connections, leveraging our media ecosystem for good, championing authentic voices, and urging action.
To bring Brandwatch’s value of “sparking change” to life, our strategic objective was to create a piece of hero content that would inspire our audience into action as well as to enhance our brand visibility and influence our pipeline throughout 2023 and beyond.
The Change Makers report harnesses the power of consumer intelligence platform Brandwatch Consumer Research to identify and celebrate 10 ‘Change Makers’ (brands or individuals who display curiosity, creativity, and innovation to spark positive change in growing conversations).
After extensive data analysis we found our Change Makers and wove them into a unique and interactive web experience, crafted to distinguish the report from other B2B content and designed with scalability in mind for future editions.
Our launch strategy has encompassed diverse marketing activities, including live events, press outreach, email, paid and organic social, and much more. The Change Makers theme would also influence our international Masterclass events visually, in presentations, and in fun activations for visitors.
The report received top-tier media coverage and was shared by featured Change Maker Ramit Sethi, elevating the "Change Maker" label to a badge of honor. The report exceeded expectations, generating more leads than any previous release in 2023, beating our average lead count by 76%, and doubling the average pipeline impact of Brandwatch content. This innovative report not only achieved its objectives but also laid a solid foundation for future editions. Its success reflects our team's ambition, commitment, and talent.
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Gemma | Joyce | Head of Content | Brandwatch |
Sandra | Busch | Editorial & Content Director | Brandwatch |
Emily | Smith | Content Marketing Manager | Brandwatch |
Luschia | Porter | Design Director | Brandwatch |
Ruth | Johnson | Director of Engineering | Brandwatch |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Russ | Willis | CreativeDirector | GWI |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Jessica | Powell | Content Lead | Flo Health |
Megan | Sutton | Senior Content Editor | Flo Health |
Fong | Chau | Senior Content Editor | Flo Health |
Michelle | Harrison | Content Editor | Flo Health |
Emmie | Thornhill | Content Editor | Flo Health |
Natalia | Vyrvich | Visual Lead | Flo Health |
Ekaterina | Seliun | Lead Product Manager | Flo Health |
How does a condition go from being banished from polite conversation to being shouted from one of
culture’s most prominent stages? Publicis Health Media developed a robust content strategy to shift the
cultural discourse around menopause, removing stigmas to allow for greater understanding of the
prevalence and impact of the symptoms of menopause on the lives of millions of women each year. As a
result of this campaign, Vasomotor Symptoms of Menopause (VMS), more commonly known as hot
flashes and night sweats, went from the shadows to helping to inspire a commercial parody on SNL
approaching 1 MM views on YouTube, a cultural indication of its increased visibility in society.
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Jan | Weinstein | Executive Vice President | Publicis Health Media |
Jaime | Morelli | Senior Vice President | Publicis Health Media |
Jenn | Renoe | Director, Partner Direct | Publicis Health Media |
Tyler | Nall | GVP, Platform Strategy | Publicis Health Media |
Sarah | Fish | Associate Director, Strategy | Publicis Health Media |
Mike | Danforth | VP, Business Intelligence | Publicis Health Media |
Jenna | Paff | Supervisor, Paid Social | Publicis Health Media |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Yulyana | Karniushka | Content Lead | Flo Health |
Katie | Young | Content Editor | Flo Health |
Palina | Lialina | Visual Designer | Flo Health |
Kseniya | Yurevich | Product Manager | Flo Health |
Natalie | Healey | Senior Content Editor | Flo Health |
Natalie | Ogneva | Product Analyst | Flo Health |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Alexia | Polachek | Associate Director of Content & Creativity | Hearts & Science |
Kathryn | Meier | Senior Director of Content & Creativity | Hearts & Science |
Mara | Behar | Associate Director at Content Collective | Omnicom Media Group |
Lauren | Hosein | Director of Digital Activation | Hearts & Science |
Murelle | Farmer | Everyday Health | Sales Director |
Josh | Cierski | Enfamil | Team Lead of Consumer & Medical Media |
Kanchan | Sayers | Associate Brand Manager | Enfamil |
Logan | Warye | Enfamil | Brand Manager |
Candice | Sham | Director of Strategy | Hearts & Science |
Jenna | Masseroni | Senior Director of Strategy | Hearts & Science |
Olivia | Ghiz | Supervisor of Search | Hearts & Science |
Mendy | Basch | Senior Director of Paid Search & SEO | Hearts & Science |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Lior | Ron | Founder & CEO | Lightdrop |
Carly | Kaplin | Director of Content | Lightdrop |
Niv | Ginat | Head of Design | Lightdrop |
Shawn | Smith | Digital Operations | Lightdrop |
Carlo | Alberto Orrechia | Video Director | Lightdrop |
Dmytro | Bershadskyy | VFX Animator | Lightdrop |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Canada | Berryman | Creative Lead | Tangerine Communications |
Sam | Swaffield | Creative Director | Tangerine Communications |
Martin | Kevill | Creative Director | Tangerine Communications |
Nat | Chatburn | Conusmer Business Director | Tangerine Communications |
Alisha | Wood | Senior Account Director | Tangerine Communications |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Tom | Stables | Creative Director | 3manfactory |
Unlocking Economic Opportunities: CNN and UK Department for International Trade Partnership Campaign
33m video views? 1,400% increase in community? TikTok that doesn’t suck? It’s all about Chupa Chups…
McCann Birmingham PR & Social