Viewed by her peers as an advocate of innovation and a future-oriented business leader, Heeru Dingra is the CEO of Isobar Group where she oversees 300+ clients and leads nearly 2,000 people passionate about shaping the digital media landscape. Isobar Group comprises of the award-winning creative agencies, Isobar India and WATConsult, and the PR agency, Perfect Relations. Heeru manages the entire executive duties of the group, ensures smooth operations across agencies and is a key player in the company’s role as a market leader in the APAC region.
A decade ago, Heeru began her career at WATConsult as the CFO and CHRO. Being an integral part of the agency’s growth story and possessing an intimate understanding of the business led her to the role of CEO. Under her leadership, WATConsult has won numerous awards and remains India’s most awarded agency. Prior to WATConsult, Heeru spent nearly 8 years in the finance sector where she worked with leading financial institutions like ICICI, Citibank and Indiabulls. She has studied at Stanford University Graduate School of Business and owing to her in-depth understanding of mergers and acquisitions, she was instrumental in the acquisition process of WATConsult back in 2015.
Heeru, who is extremely passionate about work life balance, gender equality and diversity & inclusion, was recognised for her contribution at Campaign’s Women Leading Change Awards 2021. At the mCube awards, Heeru was listed as one of the Top Ten Professional Young Achievers in India, while IMPACT titled her as one of the Top Ten Digital Pioneers. Additionally, she bagged the ‘Iconic Women Leader’ award at Asia GCC and ‘Woman Agency Head of the Year’ award at Women Disruptor 2021 hosted by Adgully. In 2020, Heeru won the ‘Businesswoman of the Year’ at ET Now Awards and the ‘Woman Super Achiever’ title at CMO Asia, as well as ‘Agency Head of the Year’ award at Social Samosa AgencyCon.
With an objective to share her expertise and gain fresh perspectives from great minds in the industry, Heeru has taken on jury duties at award shows like The Drum Awards, MiAwards, Foxglove Awards and Diggies by Afaqs, Goafest, EDMI, mCube awards by Inkspell, People's Brand of India Award 2020 conducted by Herald Global and WINA World Independent Advertising Awards.
Over the years Heeru has also been a guest lecturer at leading management institutions like Amity University, Xavier Institute of Communications, Symbiosis Institute of Mass Communication, Symbiosis School of Media & Communication, MICA, IIT and others.