Description

At The Drum, we believe that marketing can change the world. We want to give recognition to AdTech or programmatic campaigns that drives forward socially responsible marketing and brand purpose.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description 

For work developed for the entertainment industry.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description 

Forecasting and reporting will be of interest alongside any other bespoke features particular to the technology.

Criteria

Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description 

This category will recognize the best D&I programs/initiatives in your company. We want to reward the work and those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives.

Criteria

Judges will be looking for examples of activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create marketing/products/services that are inclusive of a diverse audience.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description 

This category rewards those companies/campaign that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description 

Our industry is changing and developing at an alarming rate, but what are the game-changers? What are the technologies, platforms, ideas and innovations that are going to make a lasting impact and change the way we do things?

Criteria

Judges want to see how what you are doing is game-changing what is new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description 

For any campaign or project you’ve created that involves affiliate marketing. Your entry should demonstrate strategic vision, innovation and success against objectives.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description 

Show us how you’ve used branded content to improve the success of your client. We’re looking for fresh approaches, quality and effectiveness. 

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For an innovative strategy or campaign that has engaged the target audience. Entries could demonstrate:

• Examples of click through, conversions and direct responses

• Other metrics that show objectives have been fulfilled

• Return on investment for a client budget

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

Programmatic trading has become synonymous with direct response advertising but now is increasingly being used for branding campaigns. We want to reward the best of these. Entries should demonstrate:

• Imaginative use of data

• Creative placements

• Integration across platforms

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

This category will reward a digital advertising campaign that is truly inclusive. Diversity and inclusion must be at the heart of the campaign – this could be from the team working on the campaign and/or the campaign itself.

Entries should demonstrate:

• Evidence of how your campaign or team was diverse and inclusive.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

Whilst programmatic trading is growing hugely it is vital that it does not become synonymous with automation alone, but rather that it is used to help boost online creativity. We want to reward the most creative use of technology. Entries should demonstrate:

• Imaginative use of data

• Excellence in creative executions across platforms

• Innovative use of technology

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

This category will reward a solid digital advertising campaign that has had a major cut through, delivering major engagement, impressive sales results or any other metric that would justify as being of high impact.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. 

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

This category rewards those companies/campaign that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description 

Connected TV (CTV) and OTT Video is taking the digital advertising world by storm. We want to reward the best CTV digital ads and OTT video. Entries should include:

• Metrics to show objectives have been fulfilled e.g. video completion rate (VCR) and cost-per completed view (CPCV)"

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. 

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description 

This category will reward the best agencies incorporating digital out of home into their programmatic strategy. Entries should include how DOOH was used to leverage the campaign and how this had a positive impact on overall results.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For an innovative strategy or campaign that has engaged the target audience with well-placed video ads.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For agencies to demonstrate how they have bought and implemented a multi-channel campaign. Entries should demonstrate:

• Examples of innovation, value to the client, effectiveness of buy

• Evidence of a culture of clarity and transparency

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

Entrants should demonstrate a great return on investment, ability to work in collaboration with media owners and best use of a client budget.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For agencies, advertisers and ad tech vendors to show how they have worked together to create an effective programmatic media proposition.

Criteria

Entries should demonstrate:

• Evidence of a successful partnership that facilitates value creation for the client, advertiser or brand

• How the partnership has evolved to maximize the skillset or platform for each party (e.g. Agency data planning, client first party data and vendor DMP or DSP)

• How the partnership has driven success (measurable results and/or competitive advantage for the client

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

This category will reward the best digital advertising within any gaming platform.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. You could provide evidence such as click through performance, conversions and direct responses.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For an innovative strategy or campaign that has engaged the target audience with well-placed audio ads. This could include audio adverts on platforms such as but not limited to Spotify, podcasts, Apple Music etc. Please provide examples of your audio in the campaign/strategy

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries could demonstrate:

• Examples of click through, conversions and direct responses

• Other metrics that show objectives have been fulfilled

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For agencies and/or advertisers to show how they have utilised data to drive the success of a campaign. Entries should demonstrate:

• Planning, unification and integration of data (e.g. First party CRM, third party data etc.)

• How the data has driven campaign success

Criteria

In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

Rewarding the technology solution which proves most effective for both advertisers and media owners. We are looking for the best attribution solution in the industry with clear evidence of why the solution is better than others available. Entries should demonstrate:

• Examples of the solution in action and how it has created greater client satisfaction

Criteria

Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award 

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

There is a huge array of buy side technology vendors in the market. We are looking to reward the best technology solution out there.

Entries should demonstrate:

• How your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results.

• Testimonials highly recommended

Criteria

Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award.

 Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

Fraud is one of the biggest threats to the digital advertising world, costing advertisers millions of pounds per year. Entries for this category need to show evidence of how they prevent ads appearing on fraudulent impressions across online and mobile. We will be looking for solutions which combat not just GIVT but also can prevent against SIVT.

Criteria

In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. 

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

To reward the best tech partners in digital advertising. You as a tech partner are able to enter this award.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

Entries should demonstrate a great awareness of client needs, creative use of media, formats and great results.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description 

There is a huge array of sell side technology vendors in the market. We are looking to reward the best technology solution out there. 

Criteria

Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For an innovative strategy or campaign that has engaged the target audience with display advertising. Entries should demonstrate:

• Examples of effectiveness in placement, automated buying and direct buying

• Other metrics that show objectives have been fulfilled

• Evidence of working directly with publisher

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. 

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries should demonstrate:

• Examples of click through, conversions and direct responses

• Other metrics that show objectives have been fulfilled

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For any public sector organisation, service, government body, or individual project.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For any retail, ecommerce, and consumer goods business or organisation.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For any financial service including insurance, banking, accountancy, engineering etc.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For any b2b sector organisation, service or individual project.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For any organisation working in the automotive and transport industry.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For any business in the leisure and travel industry or for any sport business or organisation.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description

For any organisation working in the health sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between February 2021 and February 2022. Entries do not have to be created within this timescale.

Description   

This category will reward the best in-house programmatic team. This also includes in-house teams who work in partnership with an agency.

Discuss the structure of the team. Describe the team’s activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company.

In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.