Recognising the best technology and digital media in advertising
Grand Prix
#PauseToRemember
Chair Award
JP/Politikens Hus, TV 2, Berlingske Media and Xandr unite to create ‘The Publisher Platform’.
Xandr
JP/Politikens Hus
Raising Millions During Ramadan 2020 for Islamic Relief
Torchbox
Islamic Relief UK
The Drum Awards for Digital Advertising nominations 2021
Caitlin Tanner - THE rising star of digital media!Winner
QueryClick’s Katie McLean
Rising Star - Isobel SlaterHighly Commended
Rising star - Wilson Zaidan Junior
AppsFlyerWinner
Attributing the impact of every penny
Corvidae: For Attribution That Works
Foursquare Attribution - The industry leading attribution solution
Fusio, the drive-to-store platform
M&S: A Footfall Success Story
Rockerbox Attribution Platform
The Digital Trading Platform by N360Highly Commended
DoubleVerify’s Fraud Lab Thwarts Aggressive Botnet Threatening CTV and Mobile EnvironmentsWinner
IAS’ Sophisticated Detection for Sophisticated Ad Fraud
Kubient Artificial Intelligence
TrafficGuard - Universal Digital Ad Verification and Fraud Prevention
#PauseToRemember
A little win for data driven creativityHighly Commended
PayPal
BNY Mellon Consider Everything Brand Launch
Catch The Scam
HSBC fights back against online fraudWinner
Stay alert. Control CPA. Save conversions.
Opayo (formerly Sage Pay)
Rob Bridgens, Head of Paid Media; James Bessey-Saldanha, Senior PPC Executive
The Conversation
Birch: Successfully launching a category-breaking hotel during a pandemic
Heineken and UEFA present the Opening Party powered by Defected
Heineken
How The7Stars and The Trade Desk’s campaign for Free Now gave Londoners an easy rideHighly Commended
Richard Brand, AV Product Director, Dentsu Aegis Network; Sandy Grant, Programmatic Trading Director, Dentsu Aegis Network
Jet2 Tourist Board - Tenerife
Jet2
Such Tweet Victory by Standard Chartered
This is our City - Manchester City Kit Launch 2020/21Winner
This is Tennis - ATP Tour
ATP Tour
A little win for data driven creativity
AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”
From Our Family To Yours - Disney Consumer Products Christmas Campaign
Inspiring New Audiences Stuck at Home with LEGO PlayWinner
Nespresso StoreBoost and VIOOHHighly Commended
Nespresso
Project Bounce: igniting Tempur’s mattress sales—a pioneering full-funnel dynamic campaign, powered by Search Intelligence.
Rise Interactive & ColourPop - Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
"Time to Adapt," Tata Consultancy ServicesWinner
ADCC All-Nighter Webathon
Combining hygiene messaging with a digital transformation to increase brand awareness and drive digital leads
Raising the pulse rate of CIOs with HPE GreenLake
Shell Fleet Solutions - Lead Generation 2020
The Beauty of the Beast
‘Digital Domination’ Account-Based Marketing Strategy Increases New Business Revenue 23% YoY During a Global Pandemic
“Observability for All," New Relic
128% Improvement in Off Peak Web Sessions Generates 134% More Revenue
Cars.com Tests New Brand Awareness Measurement Model - DRUMWinner
carwow & Vauxhall EV success
Certified Story TIme
Toyota GAZOO Racing 'Road To Monte Carlo
Voice of Volkswagen-ers
A Cut Above the CompetitionWinner
A You Shaped Plan - The 1:1 Diet
Aira & Elysium - Using Paid Media To Increase Applications In A Challenging Time
Cleveland Clinic — For Every Care in the World National Campaign
Because of ThisHighly Commended
A New Era of Transparency for Programmatic Trading
Adapex Customer Header Bidder Wrapper
Adform FLOW
Adform
Cognitiv NeuralMind
Fifty Technology’s Insight & Cookieless Audience Targeting product: AuroraWinner
Index Exchange Supports Partners In An Increasingly Cookieless World
JP/Politikens Hus, TV 2, Berlingske Media and Xandr unite to create ‘The Publisher Platform’.
JP/Politikens Hus
Sense: The Search Intent Platform
The Fluency Factor: Fundamentally Changing Digital Advertising through Automation, Scalability & Targeted Outreach
VaaS™- Viewability as a Service™
Verity: Next Level Contextual TargetingHighly Commended
AdTheorent and Feed the Children: Q3 2020 Digital Advertising Campaign
How the RAF Museum Shop delivered record-breaking sales
Mental Health and Isolation 2020
PHW Mental Health Campaign
Raising Millions During Ramadan 2020 for Islamic ReliefWinner
Amina Iqbal, Head of Digital Acquisition, Torchbox; Ros White, Digital Marketing Consultant, Torchbox and Nick Vines, SEO Analyst Torchbox; Adnan Hafiz, Head of Product Development, Islamic Relief UK; Abdul Basit Ali, Digital Engagement Manager, Islamic Relief
Republic of Media & The Scottish Government – Driver Fatigue
Search-lead audience profiling and conversion
UK Government - Covid-19 Business Support
Using paid media to ensure participation from Minority and “hard-to-reach” communities for Leicestershire NHS consultation for a new hospital
AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”
BritBox, Total Media and Picnic: Launching ‘Spitting Image’ - A Social Display AMP Solution
Matthew Goldhill (Founder & CEO, Picnic), Simon Fitzgerald (Sales Director, Picnic), Scarlett Down (Marketing Manager, Picnic), Charlotte Wootton (Account Director, Picnic), Abigail Foreman (Junior Developer, Picnic), Sara Page (Account Manager, Total Media), Rebekah Shaw (Account Manager, Total Media), Sean Golding (Head of Display & Programmatic, Total Media), Hannah Moody (Account Manager, Total Media)
Coca Cola LightswitchHighly Commended
Digital Dash
Doritos AR QuestWinner
HP Colorizer: Print, Play & Learn
HP
Zeiss
From Our Family To Yours - Disney Consumer Products Christmas CampaignWinner
Hacking Global Growth in Cybersecurity
Halo Luxe and Unmissable
KFC: The Big ComebackHighly Commended
A better approach
Shady Grove Fertility
Gregg Glaviano, Principal Creative Director, Lynn Umemoto, Principal, Client Strategy, George Nicholas, Creative Director, Hannah Mills, Marketing Manager, Eric Roden, Senior Motion Designer, Maria Brazao, Designer, Efrat Levush, Senior Art Director
Thinking outside of the box
'Don't Waste Our Energy' - Renewable Energy Provider's Hard-Hitting Overconsumption Message
David’s Bridal Agile CTV Strategy Wins Over Bridal Amidst the Pandemic Driving Nearly 350 Appointments at the Height of the PandemicWinner
KFC: The Big Comeback
Now it’s Prime time, creating ads people can’t resist.Highly Commended
Republic of Media & The Scottish Government – Driver Fatigue
Rewriting YouTube Expectations & Bossing Performance
Sage
Katherine Ly; Thomas Dickinson; Curtis Sinclair; Carmen Grigore; Shazia Kermally, Sage Paid Search Lead; Wunderman Thompson (creative)
Rise Interactive & Stanley Steemer Clean Up during COVID with YouTube Campaign
The L.O.L. Remix Music Awards
UK Government – Funding for Local Tourism
Diversifying Dakine: Pivoting a Paid Search Strategy for a 44% Gain in ROAS
MarPod + Google = Next Level Paid SearchWinner
Rise Interactive & ATI Physical Therapy Drive Incremental New Patients with Paid Search
SETTLING THE BIGGEST DEBATE IN SEARCH MARKETING
Taking Advantage of the UK’s Pet Boom with Data-Driven Smart Shopping Campaign
twentysix & CEF: Putting customers at the heart of ecommerce expansion
Improving brand uplift with data insights and AI
KFC: The Big Comeback
KFC: The World’s Most Inappropriate TaglineWinner
Nescafé Gold Rose
Raising brand awareness of LEGOHighly Commended
Wall’s Pemilan Mobile Campaign
1917 - A data-driven, insight-led audience development strategy
Influence Digital: Luke Amanor, Associate Paid Media Director | Vikki Dufour, Senior Paid Media Manager | Gareth Currie, Co-founder & Co-Ceo | Molly Smith, Junior Account Manager | Samantha Ambrosie, Account Manager Entertainment One UK: Chris Besseling, Head of Marketing, Theatrical – UK, Zohreh Shahribaf, Marketing Manager, Edmund Perou, Marketing Manager, Bosco Tench, Senior Marketing Manager, Max Tyler, Marketing Coordinator
American Standard Flushes 2020Winner
Goodway Group and Tacori – Customer Clarity Leads to Captivating Campaigns
Inspiring New Audiences Stuck at Home with LEGO PlayHighly Commended
KFC: The Big ComebackHighly Commended
KFC: The World’s Most Inappropriate Tagline
Key Metrics
M&S: Sparking Joy Across New & Loyal Customers
Nuuk x Artiphon: Make Music in Seconds with Orba
Artiphon
Tesco: Food Love Stories, What2Watch during a National Lockdown?
Conversation PieceHighly Commended
Driving Online Sales Across Declining Industry Performance, in the Face of a Global Pandemic
From Our Family To Yours - Disney Consumer Products Christmas CampaignWinner
GumGum and Wavemaker rev up interest in BMW’s new hybrid electric vehicles
Hacking Global Growth in Cybersecurity
How the RAF Museum Shop delivered record-breaking salesHighly Commended
HP Colorizer: Print, Play & Learn
HP
KFC: The World’s Most Inappropriate Tagline
Milo - The Action Communicator
Milo
Milo Team; Monokoto - Still renderings; Raffinaderiet - Video creation; Lightdrop - Kickstarter video
OREO: The Playful Network
Rise Interactive & ColourPop - Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
Send Noods
Kraft Mac and Cheese
"Time to Adapt," Tata Consultancy ServicesHighly Commended
Bringing Interactive Tours to DigitalWinner
BritBox, Total Media, Picnic: Swipe Right for Spitting Image
Matthew Goldhill (Founder & CEO, Picnic), Scarlett Down (Marketing Manager, Picnic), Simon Fitzgerald (Sales Director, Picnic), Abigail Foreman (Junior Developer, Picnic), Sara Page (Account Manager, Total Media), Rebekah Shaw (Account Manager, Total Media), Sean Golding (Head of Display & Programmatic, Total Media), Hannah Moody (Account Manager, Total Media)
Dynamic creative execution by JBL
Getting Ballsy with Quorn Fans
Havas x JustPremium - Bringing creativity to the digital device for BBC's His Dark Materials
KFC: The Big Comeback
Sam Smith
A stitch in time: how Cadastra supercharged ecommerce for Joy
Breaking new performance ceilings thanks to the application of AI.
Disney+: Taking Affiliates to Infinity & Beyond!Winner
Disney Streaming
Neo (EMEA) James Grange, Account Director, Neo. Michael Voithofer, Account Manager, Neo. Maria Ortiz Martin, Account Manager, Neo. Mira Nykanen, Senior Account Manager, Neo. Deborah Penna, Account Manager, Neo. Anna Gualazzini, Senior Account Executive, Neo. Carlo Lucarelli, Account Executive, Neo. Sofia Benjalloun, Account Manager, Neo. // Neo (AMR) Sanaa Ait Ouaaziz, Director, Neo. Rachel Segal, Associate Director, Neo. Lauren Kobel, Senior Associate, Neo. Lezlie Plaza, Senior Associate, Neo. Brenda Salome, Associate, Neo. // Neo (LATAM) Ana Gomez, Manager, Neo. Anna Magliano, Senior Associate, Neo. // Disney+ (AMR) Aaron Weigum, Performance Partnerships Director, Disney+. Elisa Charbonnel, Senior Manager, Affiliate Marketing and Performance Partnerships, Disney+. Jennifer Lee, International Manager, Affiliate Marketing and Performance Partnerships, Disney+. Andrew Mok, Manager, Affiliate Marketing and Performance Partnerships, Disney+. Allison Levitan, Analyst, Performance Partnerships, Disney+. Samantha Levitt, Analyst, Performance Partnerships, Disney+. // Disney+ (EMEA) Stuart Brann, Acquisition Marketing Director, Disney+. Alexander Arias, Senior Digital Acquisition Manager, Disney+. Vivien Luet, Subscriber Acquisition Manager, Disney+. Katrina Clarke, Subscriber Acquisition Manager, Disney+. Lionel Saguy, Senior Paid Acquisition Manager, Disney+. Friederike Illner, Performance Manager, Disney+. Gideon Pomerantz, Customer Acquisition Manager, Disney+. Pilar Penafiel, Performance Acquisition Manager, Disney+. Marco Giri, Performance Acquisition Manager, Disney+. Andreas Davidsson, Senior Paid Acquisition Manager, Disney+. Jamie Squires, Digital Trading Manager, N360, Alistair Gascoigne, Senior Data Strategist, N360, Klara Raic, Lead Digital Media Analyst, N360 and Andrew Muzzelle, Digital Director, N360
Hacking Global Growth in CybersecurityHighly Commended
M&S: Sparking Joy Across New & Loyal Customers
Nectar360 Digital Trading Platform in partnership with Nestle Purina Gourmet Creations & Google UK
Lucy Cunningham, Digital Commercial Director, Nectar360, Ros Kino, Senior Account Manager, Nectar360, Alistair Burgess, Shopper Marketing Lead, Nestle, Sarah Davies, Programme Lead, Google UK, Jamie Squires, Digital Trading Manager, N360, Alistair Gascoigne, Senior Data Strategist, N360, Klara Raic, Lead Digital Media Analyst, N360 and Andrew Muzzelle, Digital Director, N360
Nuuk x LUMI: Performance Marketing Reimagined
LUMI
Shell Fleet Solutions - Lead Generation 2020
Treatwell: Giving Paid Social A Makeover
VOLVO holistic DCO: Digital performance optimisation
GREY Gothenburg, Mindshare and Xasis
A truly innovative collaboration, Dell and Mediacom combine the power of Scibids AI and Nielsen Attribution to grow Revenue and ROAS of programmatic campaigns.
An Evolving Partnership To Face The Challenges of Tomorrow
ClearTrade: The Clear Programmatic Buying Solution
Collaboration between Google, Placements.io and Skyscanner leads to unified direct & programmatic sales experience in Placements.io.Winner
Concert Local
OMG UK & The Ozone Project: A perfect premium programmatic partnership
Reinvesting in Programmatic with GroupM
SHE Media boosts deals revenue by 259% with Xandr Monetize
Together We are Better
Vodafone x JustPremium: Raising the Standard for Programmatic Campaigns
A Cut Above the Competition
Continental Tyres
Creating the Attention Economy with Playground XYZWinner
Fifty Technology Ltd
Helping Subway open after UK lock-downWinner
Key Metrics
M&S: A Footfall Success Story
Nano uses live intent data to exceed engagement goals for Very.
Permutive & SHE Media: Increasing first-party audience scale by 8x
TSB - Customer data delivers planning transformation and business successHighly Commended
Unlock the Power of Data
Aldi & Spirable: Communicating key social distancing messaging dynamically at scale
Key MetricsWinner
Pixel 5 Japan - innovative data-driven approach to increasing product consideration
Project Bounce: igniting Tempur’s mattress sales—a pioneering full-funnel dynamic campaign, powered by Search Intelligence.
Re-educating Google
Scott's Miracle Gro
Weleda
Xaxis advances data-driven creative to deliver a 78% increase in new accounts for online bank
Driving success for SuzukiHighly Commended
Halo Luxe and Unmissable
M&S: A Footfall Success Story
M&S
OMG Marketplace, delivering value for clients and publishers through a re-engineered supply chainWinner
SETTLING THE BIGGEST DEBATE IN SEARCH MARKETINGHighly Commended
Blockthrough helps publishers recover $35 million in adblocked revenue in two years
JPIMedia’s audience insight gets a lightning charge from Lotame.
Ozone Marketplace - the premium, brand-safe programmatic connection
Permutive & SHE Media: Increasing first-party audience scale by 8x
Picnic Stories - Reinventing AMP Monetisation
Duration Media: VaaS™- Viewability as a Service™
Duration Media
AdTheorent and Feed the Children: Q3 2020 Digital Advertising Campaign
AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”
Conversation Piece
Crisis at Christmas 2020
Dictators
Manchester City and Xylem present: The End Of Football
More Than a Vote
Save The Children
The Rainforest Fire Channel
USE YOUR VOICE
Alexa, Open ManiLife - Targeted Audio Ads and smart speakers, the new power couple.Highly Commended
Bose: Listen Up! Delivering personalised audio ads at scale
EA's use of Audio to inspire the world to play
Monocle 24 x KEF - The Power of Sound
PodfastWinner
David’s Bridal Agile CTV Strategy Wins Over Bridal Amidst the Pandemic Driving Nearly 350 Appointments at the Height of the Pandemic
Katie Bullek, Lindsay O'Callaghan, Emily Dekhtyar, Waner Liang
Dentsu and The Trade Desk turn up the TV for SantanderHighly Commended
iRobot engages Origin for Native CTV Holiday campaign and elevates gifting intent among its target audience by 39.5%
iRobot
Origin Media, iRobot, Horizon Media
SUPERCHARGING TV THROUGH THE POWER OF CRMWinner
Xaxis reached 50% more CTV households than benchmark with holistic strategy
#PauseToRemember
Adverty In-Play technology powers Activision’s Call of Duty: Black Ops Cold War
Bringing Luxury Fashion Lifestyle to the Gaming Realm
NET-A-PORTER
Digital Dash
Heroes 2020
Mondelēz; VCCP; Amplify; iProspect; Posterscope; D-game; The Story Lab
Mental Health and Isolation 2020
Nothing But Net! Converse and AdColony Scores for the New ERX 260
Paco Rabanne Invictus – How a pivot to digital led to victory for the next generation of men
TalkTalk In-Gaming: Fibre Broadband to power your game!
The Bud Light Knight Saves The Day!
Vizeum and The Storylab
Conversation Piece
Driving people to the Auto.nl platform
Launching the new Renault ZOE with programmatic OOH
Vistar Media DOOH Activation Increases Purchase Intent by 13% For Nestle Perrier Fusions
Wiping the surface clean: how Total Media and The Trade Desk used DOOH and POS to tackle the spread of Covid-19
Consumer Marketing - Media Strategy
Semetrical - Realising Digital AmbitionsHighly Commended
upriseUP Paid Media TeamWinner
Keeping The Media Vibe Alive From Home
Mobsta: we didn't just survive 2020 - we owned it.Winner
Octave Audio changing the landscape for goodHighly Commended
Bringing Twitch to live in the Australian marketplace
Ricky Chanana (Head of Sales AUNZ), Adam Lung (Account Director), Batoul Peters (Account Director), Hamish McPhee (Account Director), Michael Ison (Account Manager)
Ad-Lib.io is currently the tech partner of choice for 10 of the 30 largest Global brandsHighly Commended
Global brands and agencies maximise profit, improve ROAS and scale business with the GOA Marketing tech partnership
SpotX: CTV Is For EveryoneWinner
Best Brand or Publisher In-House Programmatic TeamWinner
Absolut Create
Agility is our superpower: the team that kept pivoting, and thrived
ASICS Virtual Innovation Summit
Solarflare Studios
Avira Lockdown Campaign
Avira | USA/EN Market Regional Growth Team