Categories 2021

CREATIVITY/INNOVATION 

Whilst programmatic trading is growing hugely it is vital that it does not become synonymous with automation alone, but rather that it is used to help boost online creativity. We want to reward the most creative use of technology. Entries should demonstrate:

• Imaginative use of data

• Excellence in creative executions across platforms

• Innovative use of technology

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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Entrants should demonstrate a great return on investment, ability to work in collaboration with media owners and best use of a client budget.


Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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Entries should demonstrate a great awareness of client needs, creative use of media, formats and great results.


Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries should demonstrate:

• Examples of click through, conversions and direct responses

• Other metrics that show objectives have been fulfilled

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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Whilst programmatic works to get your ad seen, the creative must stand out to the target audience. This category will reward the best data driven creativity. Entries should demonstrate:

• Excellence in data driven creative executions across platforms

• Evidence of results

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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This category will recognise and reward creative and innovative thinking/swift action, where a business can demonstrate a change in model/product to enhance experiences or in response to an external factor.

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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For an innovative strategy or campaign that has engaged the target audience with display advertising. Entries should demonstrate:

• Examples of effectiveness in placement, automated buying and direct buying

• Other metrics that show objectives have been fulfilled

• Evidence of working directly with publisher

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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DATA AND TECHNOLOGY 

For agencies, advertisers and ad tech vendors to show how they have worked together to create an effective programmatic media proposition. Entries should demonstrate:

• Evidence of a successful partnership that facilitates value creation for the client, advertiser or brand

• How the partnership has evolved to maximise the skillset or platform for each party (e.g. Agency data planning, client first party data and vendor DMP or DSP)

• How the partnership has driven success (measurable results and/or competitive advantage for the client


Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award

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For agencies and/or advertisers to show how they have utilised data to drive the success of a campaign. Entries should demonstrate:

• Planning, unification and integration of data (e.g. First party CRM, third party data etc.)

• How the data has driven campaign success

In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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"Rewarding the technology solution which proves most effective for both advertisers and media owners. We are looking for the best attribution solution in the industry with clear evidence of why the solution is better than others available. Entries should demonstrate:

• Examples of the solution in action and how it has created greater client satisfaction


Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award

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There is a huge array of technology vendors in the market. We are looking to reward the best technology solution out there. Entries should demonstrate:

• How your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results.

• Testimonials highly recommended


Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award

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Fraud is one of the biggest threats to the digital advertising world, costing advertisers millions of pounds per year. Entries for this category need to show evidence of how they prevent ads appearing on fraudulent impressions across online and mobile. We will be looking for solutions which combat not just GIVT but also can prevent against SIVT.


In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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DISCIPLINES 

 Connected TV (CTV) is taking the digital advertising world by storm. We want to reward the best CTV digital ads. Entries should include:

• Metrics to show objectives have been fulfilled e.g. video completion rate (VCR) and cost-per completed view (CPCV)

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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Programmatic trading has become synonymous with direct response advertising but now is increasingly being used for branding campaigns. We want to reward the best of these. Entries should demonstrate:

• Imaginative use of data

• Creative placements

• Integration across platforms

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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 For any businesses, social enterprises, charities and not for profit organisations that are using digital advertising for good and in a socially conscious way.

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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This category will reward a solid digital advertising campaign that has had a major cut through, delivering major engagement, impressive sales results or any other metric that would justify as being of high impact.


Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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 This category will reward the best agencies incorporating digital out of home into their programmatic strategy. Entries should include how DOOH was used to leverage the campaign and how this had a positive impact on overall results.


Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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For agencies to demonstrate how they have bought and implemented a multi-channel campaign. Entries should demonstrate:

• Examples of innovation, value to the client, effectiveness of buy

• Evidence of a culture of clarity and transparency

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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For an innovative strategy or campaign that has engaged the target audience. Entries could demonstrate:

• Examples of click through, conversions and direct responses

• Other metrics that show objectives have been fulfilled

• Return on investment for a client budget

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. You could provide evidence such as click through performance, conversions and direct responses.

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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For an innovative strategy or campaign that has engaged the target audience with well placed audio ads. This could include audio adverts on platforms such as but not limited to Spotify, podcasts, Apple Music etc

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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 This category will reward the best digital advertising within any gaming platform.

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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For an innovative strategy or campaign that has engaged the target audience with well-placed video ads.

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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This category will reward a digital advertising campaign that is truly inclusive. Diversity and inclusion must be at the heart of the campaign – this could be from the team working on the campaign and/or the campaign itself.

Entries should demonstrate:

• Evidence of how your campaign or team was diverse and inclusive.

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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Programmatic trading has become synonymous with direct response advertising but now is increasingly being used for branding campaigns. We want to reward the best of these. Entries should demonstrate:

• Imaginative use of data

• Creative placements

• Integration across platforms

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SECTOR STRATEGY OR CAMPAIGN 

For any public sector organisation, service, government body, or individual project.


Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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For any retail, ecommerce, and consumer goods business or organisation.


Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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For any financial service including insurance, banking, accountancy, engineering etc.


Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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For any b2b sector organisation, service or individual project.


Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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For any organisation working in the automotive industry.


Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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For any business in the leisure and travel industry or for any sport business or organisation.


Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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For any organisation working in the health sector.


Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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TEAM / INDIVIDUAL 

In this category we want to give recognition to a talented individual who has 3 years experience or less, within the relevant field. In the entry you could include evidence such as work ethic, client management, new business wins or doing something impactful that gives them the deserving title of Rising Star.

Entries should demonstrate the role this individual has contributed to overall marketing strategy in the past 12 months.

• Describe personal development

• Describe the results produced

• How did the person contribute to results?

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For any team or agency who work in buy side advertising. Who are the best team out there? If you think your team is the best, then make sure you enter this category.

Entries should demonstrate:

• Great relationships internally and externally, the ability to go the extra mile with flexibility and efficiency

• Testimonials - Highly recommended as part of the entry. Your entry report should use the following structure: tell us you client list, your team members and structure, your executive summary to summarise your key points, what your team has achieved over the past year and client testimonials

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 For any team or agency who work in sell side advertising. Who are the best team out there? If you think your team is the best, then make sure you enter this category.

Entries should demonstrate:

• Great relationships internally and externally, the ability to go the extra mile with flexibility and efficiency

• Testimonials - Highly recommended as part of the entry. Your entry report should use the following structure: tell us you client list, your team members and structure, your executive summary to summarise your key points, what your team has achieved over the past year and client testimonials

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To reward the best tech partners in digital advertising. You as a tech partner are able to enter this award.

Judges will review entries based on the following criteria:

Innovation/creativity, clear strategic thinking, effectiveness and tangible results.

In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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 This category will reward the best in-house programmatic team. This also includes in-house teams who work in partnership with an agency.

Discuss the structure of the team. Describe the team’s activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company.

In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

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