Jean-Christophe (JC) Conti is the CEO of VIOOH, a leading global digital out of home (OOH) marketplace. With over 25 years of industry experience, JC joined VIOOH when the business launched in 2018. As CEO he leads a team of digital out of home and ad tech experts in developing and managing VIOOH’s platform, which connects buyers and sellers in a premium marketplace, making OOH easily accessible.
In his role, JC is also responsible for driving the business’ continued growth, and as of the end of 2020, VIOOH trades programmatically in twelve markets across Europe, the US and APAC regions. With JC at the helm, VIOOH aims to be a world-leading platform in the fast-growing global programmatic OOH sector.
An industry thought leader, JC is pioneering the transformation of digital OOH, championing its role in enhancing omni-channel digital campaigns through the use of programmatic and open real-time bidding technology. In this context, and due to his past experience, he is a firm believer in the importance of transparency, in both digital OOH and across the media supply chain more broadly.
Prior to joining VIOOH, JC’s wide-ranging and international experience included roles in various media and ad tech companies as well as telcos, managing large multi-market commercial and product teams. He held senior roles at Yahoo!, where he spent over 10 years, latterly as Vice President, Partnerships Group for the EMEA region. Following this, he was Vice President managing the Publishers Business Unit, EMEA at AppNexus. JC holds a Master’s degree from the Ecole Supérieure de Commerce de Paris.