Now in her 16th year at The Media Kitchen, Executive Vice President Caterina Bartoli brings strategic expertise and campaign execution experience to a wide range of accounts at the agency, ranging from financial services, CPG, eCommerce, travel and entertainment.
In the past year, Caterina has steered the first-ever national branding campaign for financial services company Vanguard, deploying innovative marketing channels for multiple lines of business and a world class measurement ecosystem. She has also been instrumental in driving numerous new client wins for the agency.
Prior to joining The Media Kitchen, Caterina worked at both large and small agencies, including FCB Draft, TBWA Chiat/Day and OMD, where she was vital in the development of the newly formed print strategy department. While there, she created a consolidated approach to the print evaluation and buying process. These efforts led to the group becoming one of the largest print buying teams in the nation.
In addition to her client duties, as a mother of three Caterina serves as a role model and informal advisor for Media Kitchen moms and dads – a critical role during this time of upheaval. Named a “Working Mother of the Year,” a strong motivator for Caterina has been showing other working women, especially young moms, that you can balance a successful career and personal life.
Caterina lives in Hoboken (the 6th borough) with her husband, three children and mini goldendoodle Bella.