Erin (Mack) McKelvey
Erin (Mack) McKelvey
founder & CEO
SalientMG

Throughout her 20+ year career, Erin (Mack) McKelvey has led transformative teams that accelerate revenue and market position for publicly traded and privately held technology companies.

In 2013, Mack founded SalientMG, a strategic marketing firm that specializes in go-to-market and executive visibility strategies and programs that create market and category differentiation for technology companies. SalientMG’s clients have included Rovio (Angry Birds), Etsy, Verizon, Starwood Hotels, JibJab, UberMedia, Ogury, Caesars Entertainment, ExecOnline, Whitebox, Motion Picture Association of America (MPAA), and Sparkfly.

Prior to SalientMG, Mack was the Senior Vice President, Marketing; Millennial Media, from the company’s start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, and British Telecom; she began her career at Lucent Technologies/AT&T.

Mack McKelvey is a startup tech advisor and investor, speaker, and business/industry awards' judge. She serves on the Advisory Boards of technology startups, including Real Atom, a commercial real estate fintech startup based in DC. She is also on the Board of Directors for Creative Spirit, a non-profit which seeks to create jobs for the intellectually and developmentally disabled, and she participates in ACP's US Military Veterans Mentor Program. In addition, she is an investor in several companies, including a martech company which enables digital transformation in the QSR and Retail sectors.

Mack is a public advocate for diversity, inclusion, and representation in business, technology, and advertising. She is a contributor to Fortune, Entrepreneur, MediaPost, Luxury Daily, CMO.com, and other business and trade publications on leadership, diversity, visibility, management, and marketing innovation.

She previously served on the Advisory Board of Advertising Week Europe (UK), Women in Marketing (UK), Advertising Week NY; the North American Board of the Mobile Marketing Association (MMA) and the Mobile Board of the Interactive Advertising Bureau (IAB).

Mack worked with Business Insider to create the 2016, 2015 and 2014 lists of "The Most Powerful Women in Mobile Advertising". In 2013 and 2012, Mack was named one of "The Most Powerful Women in Mobile Advertising" by Business Insider. In 2012, Mack received the American Advertising Federation (AAF) Silver Medal Award for outstanding industry contribution. In 2010, she was listed on the inaugural "Mobile Women to Watch" by Mobile Marketer and she was a contributing author of Mobile Marketing for Dummies.