Tárik Potthoff
Tárik Potthoff
founder & CEO

Pmweb combines data, technology with creative services to deliver consistent data driven marketing strategies to transform the way brands interact with their consumers and create unique relationships at scale.

Graduated in Business Administration from ESPM and a major in marketing, he also attended the M&A program at the New York Institute of Finance and the Owners and Presidents Management Program at Harvard Business School for three years in Boston, USA.

In 2012, sold a minority stake in Pmweb to Responsys, a Silicon Valley-based company and was responsible for bringing to Latin America the Responsys Interact Suite platform and consolidated the culture of lifecycle marketing in this market, and is today a leader in Data Driven Marketing for Retail, Airlines and Hospitality in Brazil.

In December 2017 Pmweb was bought by the WPP group.