Securing her first MD role at the age of 36, Niki has over 20 years experience in the digital advertising space, with a special focus on creative and technology.
Since co-founding Rabbit and Hare in 2011 — now a profitable digital marketing agency — Niki’s talent has won her widespread recognition and seen her take multiple leadership positions, as well as a seat at the boardroom tables of Tangozebra, Doubleclick, Flashtalking, Tribal Fusion, Exponential, Scoota and Mobsta. Currently, she is COO for the personalisation specialists, A Million Ads.
Niki is passionate about empowering people. She is an active member of the DLL and has been an industry coach and mentor for 15 years, encouraging people to maximise their skills and potential. Most recently she was a mentor for Adweek’s global virtual speed mentoring session.
In recognition of her determination, innovation and compassion she was nominated for Exchangewire’s 2019 Personality of the Year and won Adweek’s 2020 Future is Female award for championing women in the industry.