Media Agency of the Year

This award will recognise an agency who has demonstrated
excellence over the past year. Only companies entering
other categories in the awards may enter for Agency of the
Year. Please provide examples of 1. Growth of revenues
2. Acquisition of clients 3. Success of campaigns 4.
Testimonials from clients. You may also use other evidence
such as new innovations, internal changes or other specific
achievements that showcase the differences your agency
has made over the past year.

Digital Advertising Brand Team of the Year

Discuss the structure of the team. Describe the team’s
marketing activities over the past year. Demonstrate results
produced by these activities and how they impacted on the
overall company.

Best Digital Advertising Team

Discuss the structure of the team. Describe the team’s
marketing activities over the past year. Demonstrate results
produced by these activities and how they impacted on the
overall company.

Best Ad Ops Team

Discuss the structure of the team. Describe the team’s
marketing activities over the past year. Demonstrate results
produced by these activities and how they impacted on the
overall company.

Rising Star

In this category we want to give recognition to a talented
individual who has 3 years experience or less. In the entry
you could include evidence such as work ethic, client
management, new business wins or doing something
impactful that gives them the deserving title of Rising Star of
the Year.

Not for Profit

For work briefed and implemented for a charity or not for
profit organisations. Please supply the registered charity
number for the client within the accompanying report.

FMCG

For any FMCG business or organisation.

B2B

For any b2b sector organisation, service or individual
project.

Public Sector

For any public sector organisation, service, government
body, or individual project.

Sport

For any sport business or organisation

Automotive

For any organisation working in the automotive industry.

Health

For any organisation working in the health sector.

Mobile

For an innovative strategy or campaign that has engaged
the target audience. This could include display advertising,
contextual data like time and activity, etc. You could provide
evidence such as click through performance, conversions
and direct responses

Omni-Channel

For agencies to demonstrate how they have bought and
implemented a multi-channel campaign. Entries should
demonstrate:
• Examples of innovation, value to the client, effectiveness
of buy
• Evidence of a culture of clarity and transparency

Video

For an innovative strategy or campaign that has engaged
the target audience with well-placed video ads.

Paid Search

For an innovative strategy or campaign that has engaged
thetarget audience.Entries could demonstrate:
• Examples of click through, conversions and direct
responses
• Other metrics that show objectives have been fulfilled
• Return on investment for a client budget

Branding

Programmatic trading has become synonymous with direct
response advertising but now is increasingly being used for
branding campaigns. We want to reward the best of these.
Entries should demonstrate:
• Imaginative use of data
• Creative placements
• Integration across platforms

Paid Social

For an innovative strategy or campaign that has engaged
the target audience. This could include display advertising,
contextual data like time and activity, etc. Entries could
demonstrate:
• Examples of click through, conversions and direct
responses
• Other metrics that show objectives have been fulfilled

High Impact

This category will reward a solid digital advertising
campaign that has had a major cut through, delivering
major engagement, impressive sales results or any other
metric that would justify as being of high impact.

Best Overall Technology for Programmatic Trading

There is a huge array of technology vendors in the market.
We are looking to reward the best technology solution out
there. Entries should demonstrate:
• How your technology is demonstrably better than the
others in the space, that it offers something new and
different, greater efficiencies for users, greater insights,
better ROI, better results.
• Testimonials highly recommended

Most Effective Use of Creativity

Whilst programmatic trading is growing hugely it is vital that
it does not become synonymous with automation alone,
but rather that it is used to help boost online creativity. We
want to reward the most creative use of technology. Entries
should demonstrate:
• Imaginative use of data
• Excellence in creative executions across platforms
• Innovative use of technology

Most Effective Use of Performance

For an innovative strategy or campaign that has engaged
the target audience. This could include display advertising,
contextual data like time and activity, etc. Entries should
demonstrate:
• Examples of click through, conversions and direct
responses
• Other metrics that show objectives have been fulfilled

Most Effective Programmatic Media Partnership

For agencies, advertisers and ad tech vendors to show
how they have worked together to create an effective
programmatic media proposition. Entries should
demonstrate:
• Evidence of a successful partnership that facilitates value
creation for the client, advertiser or brand
• How the partnership has evolved to maximise the skillset
or platform for each party (e.g. Agency data planning, client
first party data and vendor DMP or DSP)
• How the partnership has driven success (measurable
results and/or competitive advantage for the client

Most Effective Use of Data

For agencies and/or advertisers to show how they have
utilised data to drive the success of a campaign. Entries
should demonstrate:
• Planning, unification and integration of data (e.g. First
party CRM, third party data etc.)
• How the data has driven campaign success

Most Effective Use of Data for Creativity

Whilst programmatic works to get your ad seen, the creative
must stand out to the target audience. This category will
reward the best data driven creativity. Entries should
demonstrate:
• Excellence in data driven creative executions across
platforms
• Evidence of results

Best Attribution Solution

Rewarding the technology solution which proves most
effective for both advertisers and media owners. We are
looking for the best attribution solution in the industry with
clear evidence of whythe solution is better than others
available. Entries should demonstrate:
• Examples of the solution in action and how it has created
greater client satisfaction

Best Buy Side Innovation

Entries should demonstrate a great awareness of client
needs, creative use of media, formats and great results.

Best Publisher Innovation

This award recognises innovations in programmatic trading
by publishers. Entries should demonstrate:
• How your product or platform has been innovative and
different from others
• How this has had an impact on your company and its
future and or the wider market.

Sell Side Innovation

Entrants should demonstrate a great return on investment,
ability to work in collaboration with media owners and best
use of a client budget.

Effective Digital Media Buy

For an innovative strategy or campaign that has engaged
the target audience with display advertising. Entries should
demonstrate:
• Examples of effectiveness in placement, automated
buying and direct buying
• Other metrics that show objectives have been fulfilled
• Evidence of working directly with publisher

Best Cross Device Anti-Fraud Solution

Fraud is one of the biggest threats to the digital advertising
world, costing advertisers millions of pounds per year.
Entries for this category need to show evidence of how they
prevent ads appearing on fraudulent impressions across
online and mobile. We will be looking for solutions which
combat not just GIVT but also can prevent against SIVT.

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The Drum Digital Trading Awards highlights 2018