Thiago begun his career at Zenith seven years ago, joining one of the first dedicated social teams in the UK. He has worked across a significant number of the agency’s brands, including O2, Aviva, eOne, RBS, Mercedes & H&M.
Thiago has shaped Zenith’s paid social proposition, with a persistent focus on nurturing talent and delivering client value. His team was among the first to scale dynamic ads outside of the US. Their work on Instagram, the year Instagram ads launched, had Zenith officially dubbed “The Instagram Agency” by Facebook. And this approach has seen a continued stream of client success stories, awards and case-studies across Twitter, Pinterest, Snapchat and LinkedIn.
He is now Zenith’s Head of Performance Media, leading the Performics team.