Mathilde heads up TripAdvisor’s Audience and Programmatic strategy and operations globally. She joined TripAdvisor in 2013 and has since worked on all data-related projects including more recently the launch of TripAdvisor homegrown Data Management Platform. Prior to TripAdvisor, Mathilde has held multiple roles in digital advertising internationally. She started her career at performance marketing company, TradeDoubler and then launched digital advertising business for European TV news channel, Euronews. Mathilde graduated in Paris with a degree in International Relations from the School of Oriental Studies. She is passionate about Data Privacy and about how Companies can build a trusted relation with their users.