Former Managing Director of Digiday’s content studio, MD of The Drum’s branded content arm Drum Studios and Editor of New Media Age. Justin has transitioned from being the premier journalist in the digital sector, to advising some of the biggest tech companies and agencies on their content marketing strategy.
In total, Justin has worked in the digital media industry for over twenty years, with roles spanning journalism, branded content, and PR. He founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe.
Previous to the Drum, Justin spent two years as Associate Director at content, community, and communications agency, Bite. Before this he was a journalist for 17 years; working at titles including IT Week, and ZDNet, ending up as Editor of New Media Age where he spent 12 years in total.
He has appeared regularly on television, radio, and in the national press as an expert on digital media; from BBC’s Newsnight to Channel 4 news and the national press.
Justin sat on the board of trade body BIMA (British Interactive Media Association) and has acted as a member of the IAB Content Council.