Ahmed is Head of Marketing for GroupM Digital UK, where he is responsible for marketing activation across GroupM Digital and its brands, Xaxis, The Outcome Media Company and INCA (Influence, Content & Amplification), the influencer solution. He is a passionate leader with proven experience driving brand awareness while delivering a measurable impact on business performance.
Prior to joining GroupM Digital, Ahmed built up his programmatic skill-base across a number of high profile agencies, including Infectious Media. He is a valued member of the UK digital advertising industry and has previously lent his expertise to the judging jury at the The AOP Awards.
Ahmed is also a champion of diversity within business. He is an active member of GroupM’s ‘All Means All’ Committee, where he is committed to driving a culture of diversity and inclusion