Head of Marketing
GroupM Digital UK

Ahmed is Head of Marketing for GroupM Digital UK, where he is responsible for marketing activation across GroupM Digital and its brands, Xaxis, The Outcome Media Company and INCA (Influence, Content & Amplification), the influencer solution. He is a passionate leader with proven experience driving brand awareness while delivering a measurable impact on business performance. 

Prior to joining GroupM Digital, Ahmed built up his programmatic skill-base across a number of high profile agencies, including Infectious Media. He is a valued member of the UK digital advertising industry and has previously lent his expertise to the judging jury at the The AOP Awards.  

Ahmed is also a champion of diversity within business. He is an active member of GroupM’s ‘All Means All’ Committee, where he is committed to driving a culture of diversity and inclusion

Judging panel

ashleigh smith

Head of Paid Social, Worldwide
MediaCom WorldWide

Simon Haynes

Digital Consultant / Advisor
Freelance

Jenny Jenny

Founder & Managing Director
Appetite Creative Soul-utions

Richard Kanolik

Head of Programmatic
Vodafone UK

Jane McNeill

Chief Operating Officer
IAB UK

Dean Robinson

Programmatic In House Lead
William Hill

Leila Hassan

Head of Data and Analytics
Digitas

Neil Robins

Head of Data Strategy and Precision Marketing
Johnson & Johnson

Thiago Correa

Head of Performance Media
Zenith

James Mooney

Head of Agency Partnerships, UK & International
LinkedIn

Lara Izlan

Director, Advertising Data & Analytics
ITV plc

Mathilde Verron

Global Head of Audience & Programmatic
TripAdvisor

Julia Smith

Founder
The Digital Voice

Neil McKinnon

Marketing Director
Infectious Media

Stephen Jenkins

Founder & MD
Too Many Dreams Limited

Ellie Edwards-Scott

Co-Founder & Digital Consultant
The Advisory Collective

Carolina Vicente

Vice President & Senior Director Paid Marketing, Global
Hello Fresh

Anoo Mehmi

Digital Marketing Lead EMEA
Quest Nutrition

Justin Pearse

Partner
Blue Stripe Media

Andrew Hayward-Wright

Head of Programmatic Solutions
Guardian News & Media

Ahmed Omer

Head of Marketing
GroupM Digital UK