Who won in 2020?

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  1. 2020

Automotive


Award
Formula 1: Bolder and Braver Wins The Race

By Wavemaker Worldwide For Formula 1

Automotive

Highly Commended
DriveTribe & Formula E - Leading the charge

By DriveTribe For Formula E

Automotive

Nomination
Volvo XC60 Human Innovations Campaign

By Mobsta For Volvo

Automotive

Nomination
Driving Purchase Intent for Ford

By Xaxis UK ltd For Ford

Automotive

Nomination
Making mobility more accessible

By Precis Digital For M by Volvo

Automotive

B2B


Award
Generating qualified demand for BAE Systems in the cybersecurity space, delivering 613% ROI on pipeline value

By Kingpin Communications For BAE Systems

B2B

Highly Commended
Asendia 7 Destinations

By The Think Tank For Asendia

B2B

Nomination
Combining Human Insight & AI Technology to Beat Global B2B Targets

By iProspect Ireland For Workplace from Facebook

B2B

Nomination
Driving engagement and consideration for Square for Restaurants, powered by Search Intelligence.

By Captify

B2B

Best Ad Ops Team


Award
From Ad-ops to Digi-ops

By News UK For News UK - Commercial publishing

Best Ad Ops Team

Nomination
Minute Media Ad Operations

By Minute Media

Best Ad Ops Team

Nomination
SpotX Ops Team

By SpotX

Best Ad Ops Team

Best Attribution Solution


Award
Mobsta – Footfall measurement for TV (addressable and linear TV)

By Mobsta For Mobsta

Best Attribution Solution

Highly Commended
Precis DDA – Best Attribution Solution

By Precis Digital

Best Attribution Solution

Nomination
The First and Only Attribution Unicorn

By AppsFlyer

Best Attribution Solution

Nomination
LOCALiQ Client Centre - Best Attribution Solution

By LOCALiQ For LOCALiQ

Best Attribution Solution

Nomination
Infinity: Clarity from Conversation

By Infinity

Best Attribution Solution

Nomination
Now that's Christmas-ing!

By RAPP UK For Virgin Media

Best Attribution Solution

Best Brand or Publisher In-House Programmatic Team


Award
William Hill - Best In House Programmatic Team

By William Hill For William Hill

Best Brand or Publisher In-House Programmatic Team

Highly Commended
Successfully onboarding in-house programmatic with a first class team

By Trainline

Best Brand or Publisher In-House Programmatic Team

Best Buy Side Innovation


Award
Very.co.uk x Hoopla: Hiding Our Toys

By Vizeum UK For Very.co.uk

Best Buy Side Innovation

Highly Commended
Driving Purchase Intent for Ford

By Xaxis UK ltd For Ford

Best Buy Side Innovation

Nomination
Mondelez go cookie-less with Nano Interactive to extend campaign reach

By Nano Interactive For Mondelez Philadelphia

Best Buy Side Innovation

Nomination
Online Video Buying

By Omnicom Media Group For OMG / Google

Best Buy Side Innovation

Nomination
RichMedia Volume Control

By Omnicom Media Group

Best Buy Side Innovation

Best Cross Device Anti-Fraud Solution


Award
How we Built the First Multi-Channel Fraud Prevention Solution, Making Ad-Fraud Prevention Truly Ubiquitous

By CHEQ For CHEQ

Best Cross Device Anti-Fraud Solution

Nomination
IAS Verification - Ad Fraud Protection

By Integral Ad Science For Integral Ad Science

Best Cross Device Anti-Fraud Solution

Best Digital Advertising Team


Award
Propellernet: Self Managed Team

By Propellernet For Propellernet

Best Digital Advertising Team

Highly Commended
Omnicom Media Group Programmatic UK

By Omnicom Media Group

Best Digital Advertising Team

Nomination
Crunch Simply Digital_Best Digital Advertising Team

By Crunch Simply Digital For Crunch Simply Digital

Best Digital Advertising Team

Best Overall Technology for Programmatic Trading


Award
Holistic programmatic for higher revenue & better mobile experiences

By Marfeel For Marfeel

Best Overall Technology for Programmatic Trading

Nomination
ProSecCo - The Programmatic Security Console

By OMG For Omnicom Media Group

Best Overall Technology for Programmatic Trading

Nomination
Cadreon UK Unity

By Cadreon UK For Cadreon UK

Best Overall Technology for Programmatic Trading

Nomination
Making AI-based media buying a reality for marketers

By Scibids For Currently used by multiple clients

Best Overall Technology for Programmatic Trading

Nomination
Rubicon Project for The Drum's Best Overall Technology for Programmatic Trading

By Rubicon Project

Best Overall Technology for Programmatic Trading

Nomination
Omnicom Media Group Programmatic (OMGP) for Omnicom Video Intelligence (OVI)

By Omnicom Media Group

Best Overall Technology for Programmatic Trading

Nomination
Captify

By Captify

Best Overall Technology for Programmatic Trading

Best Publisher Innovation


Award
Building the digital advertising environment of the future

By The Ozone Project For The Ozone Project

Best Publisher Innovation

Nomination
Permutive and Financial Times: Excelling in a World Without Third-Party Cookies

By Permutive For Financial Times

Best Publisher Innovation

Branding


Award
Give it some Gousto

By the7stars For Gousto

Branding

Highly Commended
Challenging brand misperception by staging the UK’s largest programmatic OOH campaign

By Infectious Media For John Lewis & Partners

Branding

Highly Commended
Taking Flight with Rescue Remedy

By Nelsons For RESCUE REMEDY UK

Branding

Nomination
Cadreon UK Amazon Prime Video

By Cadreon UK For Cadreon UK

Branding

Nomination
North Sails: 36th America’s Cup presented by Prada sustainable performance collection Branding Campaign

By JustPremium For North Sails Collection and Artefact

Branding

Nomination
Sign To Switch – Continuous Activity

By the7stars For Current Account Switch Service

Branding

Chair's Award


Award
Taking Flight with Rescue Remedy

By Nelsons For RESCUE REMEDY UK

Chair's Award

Effective Digital Media Buy


Award
Papa John’s Festive Feast

By the7stars For Papa John’s

Effective Digital Media Buy

Highly Commended
Optimising OOH in-flight to reduce Cost-of-Sale

By Infectious Media For John Lewis & Partners

Effective Digital Media Buy

Nomination
Driving Purchase Intent for Ford

By Xaxis UK ltd For Ford

Effective Digital Media Buy

Nomination
RichMedia Volume Control

By Omnicom Media Group

Effective Digital Media Buy

Finance and Professional Services


Award
Using innovative tracking & attribution to drive quality over quantity in banking

By Precis Digital For Bluestep Bank

Finance and Professional Services

Highly Commended
Croud & Paysafe: Driving global growth

Finance and Professional Services

Nomination
Inspired Villages - Digital marketing for the over-60s market

By Fluid Ideas For Inspired Villages

Finance and Professional Services

FMCG


Award
Winning the British public’s vote for Jack Daniel’s Tennessee Honey, powered by Search Intelligence

By Captify For Jack Daniel’s Tennessee Honey (a Brown Forman brand)

FMCG

Highly Commended
Jameson Caskmates Fourpure Limited Edition: social launch

By Pernod Ricard UK For Tamara Knights, Jameson, Pernod Ricard. Sille Opstrup, Pernod Ricard

FMCG

Grand Prix


Award
Generating qualified demand for BAE Systems in the cybersecurity space, delivering 613% ROI on pipeline value

By Kingpin Communications For BAE Systems

Grand Prix

Health


Award
Pirinase combats hayfever with 100% automation

By Posterscope For GSK

Health

High Impact


Award
LUMI - From £0 to £1,7M in 30 days

By Nuuk Digital For ROLI

High Impact

Highly Commended
Propellernet and Pour Moi: Lingerie For Every Body

By Propellernet For Pour Moi

High Impact

Nomination
Generating qualified demand for BAE Systems in the cybersecurity space, delivering 613% ROI on pipeline value

By Kingpin Communications For BAE Systems

High Impact

Nomination
Taking Dynamic to New Heights

By iProspect Ireland For Aer Lingus

High Impact

Nomination
Formula 1: Bolder and Braver Wins The Race

By Wavemaker Worldwide For Formula 1

High Impact

Nomination
Huggies: Growing Sustainability Leadership, Purchase Intent and Charitable Funds.

By Good-Loop For Kimberly-Clark

High Impact

Nomination
Now that's Christmas-ing!

By RAPP UK For Virgin Media

High Impact

Nomination
Stormzy's Vossi Bop

By the7stars For Atlantic Records

High Impact

Leisure and Travel


Award
How The7Stars and The Trade Desk’s autumn campaign for Great Western Railway saw customers fall-ing back in love with train travel

By the7stars For Great Western Railway

Leisure and Travel

Highly Commended
Taking Dynamic to New Heights

By iProspect Ireland For Aer Lingus

Leisure and Travel

Nomination
Managing multiple KPIs for an in-house advertiser

By Scibids For Meliá Hotels International

Leisure and Travel

Nomination
Delivering soaring bookings and plummeting conversion costs with call intelligence

By Infinity For Blue Bay Travel

Leisure and Travel

Media Agency of the Year


Award
Media Agency of the Year – Precis Digital

By Precis Digital

Media Agency of the Year

Highly Commended
The future of digital media

By M&C Saatchi Performance

Media Agency of the Year

Nomination
Mobupps International Ltd.

By Mobupps International Ltd. For Tchibo

Media Agency of the Year

Mobile


Award
Pizza Hut Restaurants H2 promo

By AdMaxim For Pizza Hut Restaurants

Mobile

Highly Commended
Volvo XC60 Human Innovations Campaign

By Mobsta For Volvo

Mobile

Highly Commended
Gymshark Conditioning App - Yodel Mobile App Launch

By Yodel Mobile For Gymshark

Mobile

Nomination
Find Unlimited

By Verizon Media For Vodafone

Mobile

Nomination
Very.co.uk x Hoopla: Hiding Our Toys

By Vizeum UK For Very.co.uk

Mobile

Nomination
Yodel Mobile & UKTV Play App Growth Campaign

By Yodel Mobile For UKTV Play

Mobile

Nomination
Charming Swipes for Swarovski

By JustPremium For Swarovski

Mobile

Most Effective Programmatic Media Partnership


Award
OMGP UK & AdsWizz: Creating New Advertising Experiences

By AdsWizz For AdsWizz & OMGP UK Programmatic Audio Team

Most Effective Programmatic Media Partnership

Nomination
In-housing Google DV360 & Trading Desk Capabilities – driving better campaign performance

By Accenture Interactive For TUI

Most Effective Programmatic Media Partnership

Nomination
How PGOne and The Trade Desk paired programmatically - and left a smile on everyone’s faces

By PGOne For Oral B

Most Effective Programmatic Media Partnership

Nomination
Croud & Captify: Search intelligence-driven campaigns

Most Effective Programmatic Media Partnership

Nomination
Online Video Buying

By Omnicom Media Group For OMG / Google

Most Effective Programmatic Media Partnership

Most Effective Use of Creativity


Award
ScreamFest - an industry-first Facebook Live event, some Snapchat scares and a record-breaking year of ticket sales

By Fluid Ideas For National Forest Adventure Farm

Most Effective Use of Creativity

Nomination
Crumpet in Space

By Fluid Ideas For National Forest Adventure Farm

Most Effective Use of Creativity

Nomination
Putting Swarovski’s Creative Vision on the Nice List

By JustPremium For Swarovski

Most Effective Use of Creativity

Nomination
Finding Strategic Balance for Zendium

By JustPremium For Group M for Unilever's Zendium, powered by JustPremium

Most Effective Use of Creativity

Nomination
Winning the hearts and minds of the public for LEGO Duplo at Christmas, powered by Search Intelligence

By Captify For LEGO & Initiative

Most Effective Use of Creativity

Most Effective Use of Data


Award
upriseUP's CharityComms Digital Benchmark

By upriseUP For CharityComms

Most Effective Use of Data

Highly Commended
Using data to hit the end zone

By Wavemaker CS For NFL Game Pass

Most Effective Use of Data

Highly Commended
CRM Dreams

By RAPP UK For Ralph Lauren

Most Effective Use of Data

Highly Commended
Permutive and Financial Times: Excelling in a World Without Third-Party Cookies

By Permutive For Financial Times

Most Effective Use of Data

Nomination
Uniting unprecedented amounts of data to optimise OOH ROI

By Infectious Media For John Lewis & Partners

Most Effective Use of Data

Nomination
N Brown and Dentsu Aegis Network - Full Funnel

By MiQ For N Brown

Most Effective Use of Data

Nomination
Redefining Advertising Success on Addressable TV through First Party Data Collaboration

By ITV plc

Most Effective Use of Data

Nomination
Reaching new audiences for Ancestry, powered by Search Intelligence

By Captify For Ancestry, the7stars

Most Effective Use of Data

Most Effective Use of Data for Creativity


Award
Project “Da Vinci:” A machine learning-powered technology for intelligent creative direction

Most Effective Use of Data for Creativity

Highly Commended
Taking Dynamic to New Heights

By iProspect Ireland For Aer Lingus

Most Effective Use of Data for Creativity

Nomination
The Swedish Way

By NATIVES For Study in Sweden

Most Effective Use of Data for Creativity

Nomination
McDonald’s McDelivery Dynamic Audio Advertising Campaign

By A Million Ads For McDonald's

Most Effective Use of Data for Creativity

Nomination
Western Union and Liverpool FC - Sport Sync

By MiQ For Western Union

Most Effective Use of Data for Creativity

Nomination
Winning the British public’s vote for Jack Daniel’s Tennessee Honey, powered by Search Intelligence

By Captify For Jack Daniel’s Tennessee Honey (a Brown Forman brand)

Most Effective Use of Data for Creativity

Most Effective Use of Performance


Award
Taking Dynamic to New Heights

By iProspect Ireland For Aer Lingus

Most Effective Use of Performance

Highly Commended
Leveraging Incremental Insights to Maximize Campaign Performance

By Numberly For Adore Me

Most Effective Use of Performance

Nomination
Effective brand engagement in the cashback space

By Awin For The Very Group

Most Effective Use of Performance

Nomination
Once Upon a Time in…iProspect Ireland: AIG’s fairy tale level car insurance growth

By iProspect Ireland For AIG Ireland

Most Effective Use of Performance

Nomination
Magnet, Needle & Haystack: Utilising Audience Guaranteed to Capture Audiences and Evade Competition

By OMD UK For Barclays UK

Most Effective Use of Performance

Nomination
Project Regain

By Manning Gottlieb OMD For Clinique

Most Effective Use of Performance

Nomination
Boosting business through profit maximisation

By Precis Digital For LensWay Group

Most Effective Use of Performance

Nomination
RichMedia Volume Control

By Omnicom Media Group

Most Effective Use of Performance

Music and Entertainment


Award
Stormzy's Vossi Bop

By the7stars For Atlantic Records

Music and Entertainment

Nomination
Now that's Christmas-ing!

By RAPP UK For Virgin Media

Music and Entertainment

Nomination
“Lights, Camera, Activation” – An automated approach to Art House Cinema

By Precis Digital For MUBI

Music and Entertainment

Nomination
Croud & Frontier: Launching Planet Zoo

Music and Entertainment

Not for Profit


Award
upriseUP Crisis at Christmas Digital Marketing Campaign

By upriseUP For Crisis

Not for Profit

Omni-Channel


Award
Generation Electric

By M&C Saatchi Performance For EDF

Omni-Channel

Highly Commended
Generating qualified demand for BAE Systems in the cybersecurity space, delivering 613% ROI on pipeline value

By Kingpin Communications For BAE Systems

Omni-Channel

Nomination
A Connected Digital Strategy for Sharps 2019

By Kinase For Sharps Bedrooms

Omni-Channel

Nomination
Cadreon UK Best Omnichannel J&J

By Cadreon UK For Johnson & Johnson

Omni-Channel

Nomination
Taking Dynamic to New Heights

By iProspect Ireland For Aer Lingus

Omni-Channel

Nomination
Raise The Bar

By Dept Agency For JBL

Omni-Channel

Nomination
Customers aren’t siloed; why should marketing be?

By Precis Digital For Gina Tricot

Omni-Channel

Paid Search


Award
Direct Line Lifetime Value

By MediaCom UK For Direct Line Group

Paid Search

Highly Commended
Boosting business through profit maximisation

By Precis Digital For LensWay Group

Paid Search

Nomination
The Notorious UCAS January Deadline Campaign

By NATIVES For University of Kent

Paid Search

Nomination
Delivering a Personal Best for SportsShoes

By Propellernet For SportsShoes

Paid Search

Nomination
Virgin Media Postcode Lottery

By Manning Gottlieb OMD For Virgin Media

Paid Search

Nomination
How Adobe Technology Unlocked the Full Marketing Funnel Potential for Crucial

By Adobe For Crucial

Paid Search

Paid Social


Award
Tesco Centenary

By MediaCom UK For Tesco

Paid Social

Highly Commended
Formula 1: Bolder and Braver Wins The Race

By Wavemaker Worldwide For Formula 1

Paid Social

Nomination
#OctoberQuest: a social campaign to drive smoking cessation in Ireland

By ebow the digital agency For Health Service Executive (HSE) Ireland

Paid Social

Nomination
“Lights, Camera, Activation” – An automated approach to Art House Cinema

By Precis Digital For MUBI

Paid Social

Nomination
Customers aren’t siloed; why should marketing be?

By Precis Digital For Gina Tricot

Paid Social

Nomination
Virgin Media Social Performance Growth

By Manning Gottlieb OMD For Virgin Media

Paid Social

Nomination
18-24s Sign to Switch

By the7stars For Current Account Switch Service

Paid Social

Nomination
Jameson Caskmates Fourpure Limited Edition: social launch

By Pernod Ricard UK For Tamara Knights, Jameson, Pernod Ricard. Sille Opstrup, Pernod Ricard.

Paid Social

Public Sector


Award
Changing Risky Driving Behaviours

By Republic of Media For The Scottish Government

Public Sector

Nomination
Clearing 2019 – Get What’s Yours

By NATIVES For LSBU

Public Sector

Retail or Ecommerce


Award
Boosting business through profit maximisation

By Precis Digital For LensWay Group

Retail or Ecommerce

Highly Commended
Give it some Gousto

By the7stars For Gousto

Retail or Ecommerce

Nomination
Gravytrain & Bulldog Skincare - Understanding Men Leads To 107% More Revenue

By Gravytrain For Bulldog Skincare

Retail or Ecommerce

Nomination
Propellernet and Pour Moi: Lingerie For Every Body

By Propellernet For Pour Moi

Retail or Ecommerce

Nomination
PRIMARK X NETFLIX X STRANGER THINGS

By Primark

Retail or Ecommerce

Nomination
Reaching new audiences for Ancestry, powered by Search Intelligence

By Captify For Ancestry, the7stars Executive

Retail or Ecommerce

Rising Star


Award
Francesca Coia - Rising Star

By Republic of Media

Rising Star

Highly Commended
Rising Star - Steph Crampton

By MiQ For MiQ

Rising Star

Nomination
Cadreon UK Hannah Marshall

By Cadreon UK For Cadreon UK

Rising Star

Nomination
Wicky Siwon for Rising Star

By JustPremium For N/A

Rising Star

Nomination
Mercedes Alonso Sena, Account Manager, EMEA for SpotX

By SpotX

Rising Star

Sell Side Innovation


Award
Permutive and Financial Times: Excelling in a World Without Third-Party Cookies

By Permutive For Financial Times

Sell Side Innovation

Highly Commended
Making programmatic great again on Wyborcza.pl with the unique solution for UPR Management

By Yieldbird Sp. z o.o For Wyborcza.pl

Sell Side Innovation

Nomination
OMG Marketplaces: Xandr partners with OMG to increase transparency in the programmatic supply chain

By xandr For Xandr

Sell Side Innovation

Sport


Award
Using data to hit the end zone

By Wavemaker CS For NFL Game Pass

Sport

Highly Commended
Express Yourself

By Threepipe For The England & Wales Cricket Board

Sport

Nomination
Formula 1: Bolder and Braver Wins The Race

By Wavemaker Worldwide For Formula 1

Sport

Video


Award
Breakthtaking Roads for Scotland's Bikers

By Republic of Media For The Scottish Government

Video

Nomination
ANCHOVY.

By ANCHOVY. Studios For Dr. Juice

Video

Nomination
DriveTribe going off road - The Ford Ranger Raptor

By DriveTribe For Ford UK

Video

Nomination
Greenlight and Gap – Driving awareness and consideration of Gap’s Fall campaign with hyper-targeted video activity

By Greenlight Digital For Gap

Video

Nomination
Spider-Man: Far From Home

By OMD EMEA For Sony Pictures Entertainment

Video

Nomination
DHL 50th Anniversary

By CNN International Commercial For DHL

Video

Nomination
Outbrain & Elvie - Keeping Abreast of Women’s Health

By Outbrain For Elvie

Video

Nomination
DIOR FOREVER FILMS

By Dazed Studio For DIOR MAKE UP

Video

Nomination
Cutting through the noise to reach viewers this Christmas

By Captify For NOW TV, MediaCom UK & Captify

Video