1
Grand Prix

The best in show!

1
Chair Award

Chair Award

12
Agency of The Year Award

Agency of the Year Award

The Agency of the Year Award celebrates the very best and most recommended agencies from around the globe. Exclusive and free of charge to agencies recommended by The Drum, the award winner will be selected through a rigorous research process taken from client recommendations, industry peers and additional The Drum research sources.  


4
Rising Star of the Year

Rising Star of the Year Award

The Rising Star of the Year Award highlights individual excellence in advertising and marketing and celebrates the pioneers of tomorrow.


6
Most Effective Use of Creativity

Whilst programmatic trading is growing hugely it is vital that it does not become synonymous with automation alone, but rather that it is used to help boost online creativity. We want to reward the most creative use of technology. 

7
Most Effective Programmatic Media Partnership

For agencies, advertisers and ad tech vendors to show how they have worked together to create an effective programmatic media proposition.

6
Best Sell Side Innovation

Entrants should demonstrate a great return on investment, ability to work in collaboration with media owners and best use of a client budget.

7
Public Sector

For any public sector organisation, service, government body, or individual project.


7
Most Effective Use of Data

For agencies and/or advertisers to show how they have utilised data to drive the success of a campaign. 

8
Retail, E-commerce and Consumer Goods

For any retail, ecommerce, and consumer goods business or organisation.


7
Finance and Professional Services

For any financial service including insurance, banking, accountancy, engineering etc.


3
Not-for-Profit/Charity

For work briefed and implemented for a charity or not for profit organisations. 

8
Best Paid Social Campaign

For an innovative strategy or campaign that has engaged the target audience. 

2
Best Buy Side Innovation

Entries should demonstrate a great awareness of client needs, creative use of media, formats and great results.

6
Most Effective Use of Performance

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. 

8
Best High Impact Campaign

This category will reward a solid digital advertising campaign that has had a major cut through, delivering major engagement, impressive sales results or any other metric that would justify as being of high impact.

8
Best Use of Digital OOH

This category will reward the best agencies incorporating digital out of home into their programmatic strategy. 

8
Best Inclusive Campaign

This category will reward a digital advertising campaign that is truly inclusive. Diversity and inclusion must be at the heart of the campaign – this could be from the team working on the campaign and/or the campaign itself.

7
Best Omni-Channel Campaign

For agencies to demonstrate how they have bought and implemented a multi-channel campaign. 

8
B2B

For any b2b sector organisation, service or individual project.


7
Best Paid Search Campaign

For an innovative strategy or campaign that has engaged the target audience. 

4
Best Attribution Solution

Rewarding the technology solution which proves most effective for both advertisers and media owners. 

2
Best In-House Team

This category will reward the best in-house programmatic team. This also includes in-house teams who work in partnership with an agency.

6
Automotive and Transport

For any organisation working in the automotive and transport industry.

8
Best Tech Partner

To reward the best tech partners in digital advertising. 

5
Best Overall Technology for Programmatic Trading (buy side)

There is a huge array of buy side technology vendors in the market. We are looking to reward the best technology solution out there.

8
Best Mobile Campaign

For an innovative strategy or campaign that has engaged the target audience. 

5
Travel/Leisure/Tourism/Sports

For any business in the leisure and travel industry or for any sport business or organisation.


6
Best Use of Audio

For an innovative strategy or campaign that has engaged the target audience with well-placed audio ads. 

7
Best Use of Gaming

This category will reward the best digital advertising within any gaming platform.