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  1. 2020

Omnicom Media Group

Online Video Buying

Category:Best Buy Side Innovation

Client:OMG / Google

Since 2017, the ability to have tighter controls on where digital advertising appears has
been paramount to advertisers needs. Clients demanded more control and certainty
around the content and context they were appearing next to on the YouTube platform
challenging the targeting methods available to advertisers at that time; this was a key
issue to solve as YouTube was an essential platform for building reach across all