Category:Best Buy Side Innovation
In today’s digital ecosystem consumers are more privacy conscious than ever before making it more important for brands to reach, target and connect with audiences in a privacy compliant way that’s respectful to the user. In a media first Nano Interactive used their intent targeting platform to run a 100% cookie-free campaign with Mondelez’ Philadelphia during the busiest time for the health food sector. Through real time keyword targeting Nano were able to intercept in-market audiences in contextually relevant environments reaching new users at scale at the very moment they were expressing intent. Results saw reach, engagement and viewability goals being exceeded and actionable insights to inform Mondelez' future strategies.