Category:Best Brand Or Publisher In-House Programmatic Team
William Hill in housed our Programmatic Team through 2019, primarily with the aim of taking a greater control of data, greater transparency into the Programmatic Ecosystem, an In House team that were closer to Data/Business Intelligence teams for insights and the ability to work in a more agile manor which is essential within the Gambling and Gaming sectors.
Throguh in housing, we've been able to achieve our core, primary goals for 2019:
- Increasing ROI and decreasing CPA across Acquisition campaigns
- Increasing Reach, Activity and ROI of Retention & Reactivation campaigns