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  1. 2020

William Hill

William Hill - Best In House Programmatic Team

Category:Best Brand Or Publisher In-House Programmatic Team

Client:William Hill

William Hill in housed our Programmatic Team through 2019, primarily with the aim of taking a greater control of data, greater transparency into the Programmatic Ecosystem, an In House team that were closer to Data/Business Intelligence teams for insights and the ability to work in a more agile manor which is essential within the Gambling and Gaming sectors.

Throguh in housing, we've been able to achieve our core, primary goals for 2019:

 

-          Increasing ROI and decreasing CPA across Acquisition campaigns

 

-          Increasing Reach, Activity and ROI of Retention & Reactivation campaigns