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  1. 2020

News UK

From Ad-ops to Digi-ops

Category:Best Ad Ops Team

Client:News UK - Commercial publishing

Not long ago the sole focus for ad ops teams was to traffic campaigns, now however the team must conquer challenges as varied as revenue generation, social platforms and fragmented KPIs.

To meet these challenges and more the rebranded Digital Ops team encompassed Branded Content, Revenue Operations and Yield & Pricing.

The team transformed from a production line into a fully formed solutions hub that met any challenge thrown at them. Restructuring shaped a formidable team with a breadth of knowledge, servicing a substantial commercial department equipped to tackle the challenges faced to make journalism sustainable in a digital environment