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  1. 2020

iProspect Ireland

Combining Human Insight & AI Technology to Beat Global B2B Targets

Category:B2B

Client:Workplace from Facebook

Over the course of H2 2019 we eclipsed KPIs set for Workplace from Facebook through an analytical approach to account strategy, in an extremely crowded and ultra-competitive environment. We increased qualified sales leads by +64%, whilst driving cost-per-qualified-lead and overall media spend down by -68% and -48% respectively versus H1 2019, obliterating the targets set for us.