For this campaign Volvo partnered with Mobsta to build a more efficient method of cross-channel planning and execution. Building an audience for Addressable TV to target meant we only targeted auto-intenders. The data powered the campaign’s linear and addressable TV media buys in addition to an efficient frequency-builder through mobile retargeting. This was a media first for Mindshare and Mobsta.
Mobsta’s location-derived mobile data, along with their accuracy of delivery and market-leading measurement methodology, led to less wastage, a more efficient media buy and more physical leads for the Volvo dealership teams.