Client:M by Volvo
Volvo is on a quest to make mobility more accessible through its smart car-sharing service, M.
M and Precis Digital built a go-to-market strategy utilising the core USP, the accessibility of the service. Creating hyperlocal ads outlining the parking spots in the neighbourhood with targeting based on feeds down to street level. This was all set-up in Google search, Facebook and YouTube.
To evaluate marketing impact and feeding the algorithms with the most accurate data, a state-of-the-art mobile app measurement tech stack was built by the joint forces of M and Precis. The solution entailed both a mobile measurement partner and Google Cloud Platform, allowing us to accurately track and link investments with valuable user actions in the app.