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  1. 2020

Wavemaker Worldwide

Formula 1: Bolder and Braver Wins The Race

Category:Automotive

Client:Formula 1

How to create long-lasting saliency and engagement with 100MM new fans in a world where attention is fleeting and competition is rife? The scale of the challenge for F1 was clear. A bold and brave digital media strategy was the only solution to achieving the ultimate objective.