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  1. 2020

OMD UK

Matching Message to Medium, with Programmatic Data

Category:Most Effective Use Of Data

Client:Eurotunnel Le Shuttle

Our data-fuelled, creative customisation strategy has been a real success story for Eurotunnel Le Shuttle. We re-examined the wealth of existing media and customer data that we had at our fingertips and adapted our message and creative more discretely and distinctly according to specific interests, habits, behaviours and previous interactions with Eurotunnel Le Shuttle.