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  1. 2020

Mail Advertising

M.A.D.I. - Mail Advertising Data & Insight

Category:Most Effective Use Of Data

Client:Mail Advertising

M.A.D.I. is a unique data management platform developed by Mail Advertising to discover culturally relevant insights and identify more in-depth profiles interacting with advertising.

Using first party data, amplified by exclusive access to dmg media's wider businesses as well as commercial partners, third party tools are no longer required to inform strategic responses to briefs. 

Its advanced data capabilities have enhanced Mail Advertising's role as a strategic partner and enable the publisher to deliver even more effective solutions through better targeting for advertisers.