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  1. 2020

iProspect UK

iProspect and Kellogg's: Bowled Over By the Use of Data

Category:Most Effective Use Of Data


iProspect rose to the challenge of optimising Kellogg’s paid media spend through the use of real-time data. A productive 10 weeks saw the development of proprietary technology, audience and creative segmentation, along with new methods of collaborating with partners.