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  1. 2020

Auto Trader UK

AppNexus Programmable Platform Campaign Success

Category:Most Effective Programmatic Media Partnership

Client:Auto Trader

Against the backdrop of an increasingly competitive Automotive market, Auto Trader partnered with AppNexus to execute a strategy to significantly improve campaign performance, while promoting the brand in a dynamic way. With resource constraints, there was also a need to significantly reduce operational burden. By partnering with AppNexus, Autotrader increased transparency, and simplified their workflow and improved outcomes by up to 90%.