Back to full results
  1. 2020

the7stars

Addison Lee: Programmatic OOH with JCDecaux

Category:Most Effective Programmatic Media Partnership

Client:Addison Lee

The announcement of Uber losing their London licence was big news for competing London ground transportation services. For Addison Lee to stand out from the crowd, we teamed up with JCDecaux as testing partners to buy audience led OOH inventory, impression-by-impression, using their in-house creative platform to setup contextually relevant messaging, through an automated data-led decision tree