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  1. 2020

The Trade Desk

A powerful partnership built on customisation and closeness

Category:Most Effective Programmatic Media Partnership

Client:OMG Programmatic UK

OMG’s Central Programmatic team (OMGP) required a partner that would develop its technology alongside their evolving needs, rather than offer a standard one-size-fits-all approach.

The Trade Desk is an open, neutral marketplace built around transparency and freedom of choice. Nimble and responsive, the company loves to be challenged by clients to help it learn and evolve.

It’s a self-service platform, but for The Trade Desk technology and training go hand-in-hand – so its teams see it as their responsibility to make sure their agency clients are equipped to take full advantage of the power of the platform.

This combination of joint development, a close working relationship, and the commitment to developing platform expertise form the basis of The Trade Desk and Omnicom Media Group (OMG’s) media partnership.