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  1. 2020

Manning Gottlieb OMD

More important than… the news

Category:Most Effective Digital Media Buy


The campaign juxtaposed an issue of real importance with key cultural moments in unmissable environments to encourage the public to have eye tests before they needed them.

The campaign ran across two weeks, coinciding with National Eye Health Week, and utilised a bespoke 24-hour hub plugged into multiple data sources. This ensured reaction times to cultural moments were in minutes.