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  1. 2020


Guide Dogs

Category:Most Effective Digital Media Buy

Client:Guide Dogs

To meet Guide Dog’s fundraising targets, MC&C needed an innovative way to uncover audiences interested in sponsoring a puppy. Using data science, we used rules-based optimisation and 4C Affinities proprietary targeting to leverage real behaviour from over two billion people. This increased Guide Dogs’ YOY revenue and number of sponsorships by 223% and 204% respectively.