Back to full results
  1. 2020

Amplifi UK

‘Code Strike’

Category:Most Effective Digital Media Buy

Client:Kerry Foods

Reinvigorating Fridge Raiders’ relationship with gamers following a twelve month messaging hiatus, through alignment with ‘Call of Duty: WWII’, to drive consideration lift. Navigating through HFSS regulations and budget limitations, this 100% digital campaign hooked users, maximising time spent with them in a specially-built gaming app through blending a creative targeting approach with influencer credibility.