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  1. 2020


Universal SING – Demystifying downloads to keep

Category:Best Video Campaign


Future’s in-house content marketing agency, Future Fusion, partnered with Universal to use one of its pillar film releases to generate awareness around the new entertainment concept of ‘downloading to keep’. Using our creative storytelling capabilities to drive awareness and direct the Future audience to purchase the film SING.

It was the first time Universal had run a content-led campaign to drive top of funnel awareness while still delivering bottom of funnel sales- far exceeding KPI results.