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  1. 2020

iProspect UK

iProspect and Hilton: Making Room for the Right Message

Category:Best Use Of Performance


Hilton’s Summer Sale campaign built online audience segments using location specific footfall data to target users in competitor hotels to drive consideration and future Hilton bookings and visits. The use of offline data and footfall measurement, combined with online tracking is key in closing the gap between online signals and offline actions.