Back to full results
  1. 2020

Latitude Digital Marketing

Driving Performance with Innovation and Live Odds Feeds

Category:Best Use Of Performance

Client:Latitude Digital Marketing

Latitude, in conjunction with our Sportsbook clients, have developed an innovative format, buying technique and machine learning for Mobile banner advertising. We call this innovation, “The Ticker.”

It combines live-odds and messaging that are contextually relevant to the article in which it is served. It can return a message for any sport and market all based on contextual signals.