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  1. 2020

JustPremium

Xbox One X Upgrade Scroller

Category:Best Use Of Creativity

Client:Xbox

Dentsu Aegis Network and JustPremium collaborated on a marketing strategy to deliver a programmatic and industry first for the launch of Microsoft’s XBOX One X. 

Launching a UK media first with the programmatic "Xbox Upgrade Scroller" this contributed to the highest pre-sale figures of any console in the UK.