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  1. 2020

MediaCom WorldWide

Is dynamic personalisation the answer to making prospecting profitable?

Category:Best Use Of Creativity


Bose had already maximised performance. The next challenge was to increase the performance of our prospecting campaigns to connect with new Bose customers and speak to them. On top of this, we needed to confront long set up times. Thus, a strategy was developed to identify new audience segmentations and pair these with technology that would make these insights actionable.