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  1. 2020

Merkle | Periscopix

Weather Sync Advertising: Somewhere OVO the Rainbow

Category:Best Paid Social Campaign

Client:OVO Energy

By serving weather specific ads to OVO Energy's top performing pay-as-you-go audiences only when the weather in their area was reflective of the creative Merkle | Periscopix showed to them, we increased conversion rate by 327% at a much cheaper cost than BAU activity.