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  1. 2020

MC&C

UNICEF Legacy

Category:Best Paid Social Campaign

Client:UNICEF

We created bespoke videos, enabling people to create personalised timelines on social. The nostalgic videos highlighted moments that shaped their childhoods and important milestones for UNICEF, focusing on the progress they have made and encouraging legacy gifts to ensure they can support future generations.  We drove a 699% YOY increase in leads for legacy gifts at a 71% lower cost-per-lead