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  1. 2020

Rubicon Project

Rubicon Project’s Business Transformation

Category:Best Overall Technology For Programmatic Trading


2017 has been a decisive year in Rubicon Project’s transformation. The programmatic industry has refocused, and Rubicon Project has been leading change from the front. We have entered new partnerships, made an acquisition, launched new products, and made impactful changes to our business model and strategy. Underpinning all these decision has been the aim of making programmatic more transparent, effective and fair for both buyers and sellers.