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  1. 2020

The Exchange Lab

Proteus

Category:Best Overall Technology For Programmatic Trading

Client:n/a

Proteus is a unified programmatic platform integrated into the leading programmatic vendors and suppliers, from DSPs and Ad Servers to Viewability and Verification partners. Proteus ingests all data at granular level, processing and conforming it into a single, comparable format. The technology enables a campaign lifecycle to be managed, from planning, setup and delivery through to optimisation, reporting and analytics.