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  1. 2020

The Trade Desk

Pioneering programmatic with bid factor-based architecture

Category:Best Overall Technology For Programmatic Trading


The Trade Desk is the only demand-side platform (DSP) globally to be built on bid factors rather than line items, helping us innovate and set up campaigns more quickly and effectively. Deliberately designed to meet future demand, our architecture is built on our founders’ vision that the advertising industry will become fully automated – and is very different than the foundations of any other DSP. We are pioneers in programmatic technology, and expect our architecture to be imitated by other platforms – a testament to the strength of our approach.