Back to full results
  1. 2020

Mindshare

Mindshare ANNA

Category:Best Overall Technology For Programmatic Trading

Client:PepsiCo

Mindshare, along with AppNexus and Jivox have created a tool that lets users create code to programme their DSPs and DCOs, configuring millions of media-buying strategies and creative rules automatically. This will free up the human element to spend more time ‘upstream’ with the data, uncovering insights, turning these into strategic actions and providing the rules that can be re-coded through ANNA directly back into DSP and DCO technology at the same time.