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  1. 2020

Google

DoubleClick Exchange Bidding

Category:Best Overall Technology For Programmatic Trading

Client:Google

Exchange Bidding is a completely open platform which allows all buyers to compete equally for all inventory supply, regardless of the exchange it is being traded on. For our Publisher partners this delivers increased yield, ensures that they are not missing out on any demand, and provides them with confidence that their inventory is being sold in the most efficient and transparent way possible.