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  1. 2020

Omnicom Media Group UK

Delivering for the Future, Accuen Platform is Best Tech for Programmatic Trading

Category:Best Overall Technology For Programmatic Trading

Client:n/a

Omnicom Media Group UK’s (OMG UK) position is to be Demand Side Platform (DSP) agnostic. But, as the number of DSPs used for programmatic activation grew from two in 2014 to 12 in 2017, we needed a better way to manage the fragmented tech. So, we created the Accuen Platform.