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Tug/tech21 Drop After Drop, Autumn 2017

Category:Best Omni-Channel Campaign


Tug Agency’s Autumn 2017 campaign for tech21, specialists in protective phone and tablet cases, was a meticulously controlled, finely targeted symphony of digital media and real-time creative, deploying: 
● a perfectly-played hand of cutting-edge digital media opportunities ● a massive, highly bespoke creative push that generated more than 200 individual ads 
The campaign encompassed social, search, video and display, while mixing in elements including dynamic mobile geo-targeting and influencer activity across three continents. Through smart media use, constant testing and forensic targeting, tech21 was able to catch consumers at every stage of the purchase funnel, with maximum impact and minimum overkill.  
Upping the stakes on previous campaigns for the client, Tug focused on driving revenue and traffic online and in-store for tech21 and its re-seller partners. Close integration with tech21’s PR and experiential efforts ensured all activity shared a perfectly coordinated strategic and creative trajectory. 
The campaign burst its targets on all fronts, generating 45m total impressions and increasing tech21’s sales by almost 50% year-on-year during the four months of the campaign.