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  1. 2020 Ltd

Sofology, Intilery and THE7STARS show the power of truly accurate omni-channel personalisation

Category:Best Omni-Channel Campaign


Sofology want to help people feel at home on a sofa they love, in a market where 43% experience buyers regret, by providing a more tailored approach to matching people with their perfect sofa. Digital channels such as email and social, with content derived from in-store behaviour, provide a way in which to bring this approach to life.

The omni-channel retargeting efforts, as facilitated by Intilery and THE7STARS, found that Sofology could help drive sales in- store by providing customers with tailored digital messaging, resulting in significant ROI