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  1. 2020


Programmatic TV

Category:Best Omni-Channel Campaign


Broadcast advertising is facing troubles in today's world. The fact is that volume, reach and performance cannot be tracked efficiently and also do not provide any information about the digital world. Moreover, it cannot be targeted with smart audiences because of being an expensive and stand-alone channel. In order to figure out these troubles, Akbank Programmatic team introduced a new way to increase digital transformation and sales through TV programmatically.